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In the lead-up to the 2022 Las Vegas Licensing Expo, TOMY International has announced that it has collaborated with Hasbro to take brands including Peppa Pig, Transformers, and My Little Pony to new platforms, territories and age ranges. TOMY and Hasbro are historical partners and are now strategically expanding the …
Read More »New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements
It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …
Read More »Hasbro and eOne detail global broadcast partners for new My Little Pony: Pony Life series
Hasbro’s global entertainment studio, eOne has secured a strong line up of broadcast partners across most of the globe for the next latest chapter of the ever-popular My Little Pony brand. My Little Pony: Pony Life is a new series premiering in select territories this autumn, with a larger roll-out running …
Read More »Hasbro and Renegade Game Studios to develop tabletop and RPG games for Power Rangers, Transformers, My Little Pony
Hasbro has turned to the hobby specialist, Renegade Game Studios to develop a line up of new strategy card and roleplaying games for its leading IP including Power Rangers, Transformers, My Little Pony, and GI Joe. News of the new partnership was first published in an exclusive piece with Forbes …
Read More »Hasbro will open its first branded theme park in Canada in partnership with Galaxyland
Canada is to welcome its firth Hasbro branded theme park, thanks to a new licensing agreement that will transform its current Galaxyland into a destination for fans of all of the global toy maker’s franchise brands. Galaxyland powered by Hasbro will play host to the likes of My Little Pony, …
Read More »Hasbro gives My Little Pony franchise a new look with Pony Life
Hasbro is giving its hit My Little Pony franchise a new look for 2020 with the launch of a new animated series produced by its Allspark Animation unit, called My Little Pony: Pony Life. Launching in 2020, the series will be supplemented with a ‘robust product line’ inspired by characters …
Read More »Hasbro partners with Toms to up its Monopoly, Transformers and My Little Pony footwear game
Hasbro has entered into a three-year partnership with the footwear company Toms to develop and launch a series of products inspired by the toy maker’s portfolio of hit children’s and entertainment brands. The collections will consist of men’s, women’s and kids’ footwear, as well as clothing and accessories, brandishing some …
Read More »Hasbro is stepping up brand licensing efforts in India for Nerf, My Little Pony and more
It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …
Read More »Hasbro’s is going to launch its first themed water park and family resort
The resort will feature entertainment, installations and experiences all inspired by brands like My Little Pony, Magic: The Gathering and Monopoly.
Read More »Hasbro launches My Little Pony infant and toddler ranges
Hasbro has partnered with Golden Bear for new toy ranges alongside apparel, bedding and more.
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