Tag Archives: music

David Bowie lands on Tonies platform with 1978 classical music recording of Peter & The Wolf

It’s happened. David Bowie has landed in the toy space thanks to the latest launch from the kids’ audio system, Tonies and the 1978 recording of the cultural icon narrating the double bill Peter and The Wolf/Carnival of the Animals. Destined to take children on a musical adventure, the classical …

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Yoto promises new original music collabs is ‘just the start’ of a diverse library of kids’ musical artists

The children’s audio platform, Yoto has launched a series of exclusive new music releases featuring hit children’s artists such as Jazzy Ash, Caspar Babypants, Elliott Park, Sonia De Los Santos, Secret Agent 23 Skidoo, and Lucy Kalantari. The release of the child-friendly musical content follows research that has proved music …

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All the right notes | Halilit sees ‘fantastic growth’ of musical instruments amid pre-school sector boom

Halilit has reported “fantastic growth” of its musical instrument range over the past 12 months, citing an increase in demand driven by parents keen to help their children engage in online music classes throughout the pandemic. The firm’s line-up of musical instrument toys is just part of a bolstered pre-school …

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LEGO and Universal Music Group unveil eight new additions to LEGO VIDIYO

The LEGO Group and Universal Music Group have unveiled eight new additions to the LEGO VIDIYO platform, including two new BeatBoxes, 12 Bandmates, and five unique Stage Models. The raft of new products has been launched to bring more play opportunities to the LEGO VIDIYO world with an increased variety …

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LEGO partners HRVY and Sophie Ellis-Bextor for Vidiyo campaign as music helps kids in lockdown funk

The LEGO Group has partnered with the musician HRVY, radio DJ Roman Kemp, and pop music’s Sophie Ellis-Bextor to support the creative endeavours of children with its new #VidiyoVibes campaign. The campaign arrives off the back of the LEGO recent ground-breaking launch across the toy and music industries, LEGO Vidiyo, …

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Wow! Stuff’s Chibies hit all the right notes for 2021 fashion-music-toy trends

Wow! Stuff has expressed fresh confidence in its latest toy innovation, Chibies, a collection of fashion-inspired collectable creatures that listen to music and flash in time to every beat, having been cited by the Toy Association in its 2021 toy trend highlights. The latest line-up from Wow! Stuff was featured …

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MGA Entertainment signs global music partnership with Sony Music’s Magic Star label

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise. Under the new deal, Magic Star will work with Sony Music Entertainment’s …

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Mattel and Warner Music launch new Fisher-Price album Sooo Sleepy

Mattel’s Fisher-Price has partnered with Warner Music Group’s Arts Music Division to launch a new album for babies and toddlers, titled Sooo Sleepy. The album will feature 13 instrumental songs from across the Fisher-Price music library including original songs, lullaby versions of classical music, and more. It is availabke to …

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LEGO curates mindfulness soundscape of 10,000 bricks with LEGO White Noise

The LEGO Group is treading (softly) new ground for toys in the mindfulness space with the launch of a new LEGO White Noise playlist, designed to help listeners find a moment of relaxation – by listening the noises made by LEGO bricks. But there’s no soundtracks of fully-grown adults yelping …

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LEGO teams with Universal Music Group to launch creative music franchise LEGO Vidiyo

The LEGO Group has teamed up with Universal Music Group to unveil LEGO Vidiyo, an innovative music video maker experience that celebrates children’s creativity and passion for music. Through LEGO Vidiyo, kids can direct, produce, star in, and share their own music videos, using chart-topping tracks from Universal Music’s wealth …

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