Tag Archives: Moomin

Moomin makes new play for UK retail through licensing’s The Point. 1888

The UK brand extension and licensing agency, The Point. 1888 is descending upon this year’s ru of toy fair, from London to New York, in full force, having been appointed the UK sub-agent for the popular character brand Moomin. The UK outfit was appointed for the role by the brand’s …

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BLE 2019: Race for the Finnish – Caroline Mickler and the global growth of Moomin

The UK licensing agency Caroline Mickler has a portfolio of prestigious character and entertainment brands, from Horrid Henry to Paul McCartney’s new children’s book Hey Grandude! They also represent Finland’s greatest export in Moomin. ToyNews takes a look. The first Moomin story, The Moomins and the Great Flood, was first …

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Aurora World secures month-long Moomin campaign with John Lewis

Moomin plush licensee, Aurora World has secured a hot spot area in the flagship John Lewis store in London’s Oxford Street for a Moomin-focused event running for the month of April. The month-long celebration will coincide with the marketing – and launch – of the hotly anticipated new animated series …

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