Tag Archives: Mookie

New school: Award winning toy inventor Adam Borton and the launch of The Toy and Game School

The award-winning toy and game designer, Adam Borton, is a name well-known among some of the industry’s biggest toy companies, from Hasbro to Mookie, via Little Tikes; Borton is a product inventor with a track record for creating some of the top-selling games and toys on the market today. It’s …

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The Toy Retailers Association reveals its Toy of the Year award winners

The Toy Retailers Association’s Toy of the Year Award winners have been revealed following a selection process reflective of the change of pace of the past year and the impact that the pandemic has had on the overall retail landscape. Yet, while online sales have accounted for just under half …

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University Games and Paul Lamond welcomes Gemma Lewington as head of marketing

Games and puzzles specialist, University Games and Paul Lamond Games has welcomed Gemma Lewington to the role of head of marketing, bringing with her over a decade of toy industry experience. Lewington has previously worked with pre-school faviurites suchg as LeapFrog and VTech, as well as most recently with Mookie …

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Winter is coming: Why Mookie is “expecting unprecedented demand for seasonal products” this season

Following the news that this winter is set to be the UK’s coldest on record, UK sledge manufacturer Mookie Toys, and consumer behaviour expert, Philip Graves, analyse the effect the weather has on buyer mentality and offer advice on how retailers can use these insights to plan ahead.

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