ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The rediscovery of play, surging kidult market sales, and greater social consciousness within play and toys are tipped to be some of the biggest toy trends to drive industry sales throughout the coming year, according to the Toy Association’s latest Toy Trends Briefing. Following an historic year for the US …
Read More »LEGO curates mindfulness soundscape of 10,000 bricks with LEGO White Noise
The LEGO Group is treading (softly) new ground for toys in the mindfulness space with the launch of a new LEGO White Noise playlist, designed to help listeners find a moment of relaxation – by listening the noises made by LEGO bricks. But there’s no soundtracks of fully-grown adults yelping …
Read More »Mindfulness and detoxing through traditional toys will be ‘strong theme for 2021’, says Gibsons
Mindfulness and detoxing from the stress of life and its many digital devices will remain a strong consumer theme as we head into the New Year, according to the UK’s own Gibsons Games who witnessed a 33 per cent increase in puzzles sales across the last year. It’s just one …
Read More »LEGO takes mindful approach to play for 2021 with new LEGO Botanical Collection
The LEGO Group has kicked off the New Year by ramping up its adult fans of LEGO selection with a new range of mindful models aimed at the green-fingered. Looking to bring a sense of calm to 2021, the LEGO Botanical Collection includes the LEGO Flower Bouquet and the LEGO …
Read More »Yoto develops Mindfulness audio content for children and partners with Barnardo’s in kids’ wellbeing drive
Yoto, the team behind the award-winning Yoto Player children’s audio platform, has launched a new slate of mindfulness content, designed to introduce early learners to the topic of wellbeing. As part of the launch, the firm has also partnered with Barnardo’s for a money raising initiative for the children’s charity. …
Read More »Matters of the mind: A look at the emerging wellness and mindfulness trend in toys
One of the noticeable trends to have emerged from this year’s Toy Fair season was the growing awareness around wellness, wellbeing, and mindfulness among children. Robert Hutchins takes a look at how the topic is casting off past misconceptions and finding credibility in the children’s sector At the start of last …
Read More »Bear necessities: How is child development being fuelled by play?
Nikki Collins, inventor of mindfulness teddy bear Max Mindpower, talks us through how toys can help the development of children.
Read More »