ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The LEGO Group has opened its fifth official store in Saudi Arabia, having cut the ribbon on its new location within the Mall of Dhahran earlier this month, bringing LEGO fans a new 149sqm interactive retail space for families and kids. The new store welcomes visitors with a one-of-a-kind large-scale …
Read More »LEGO launches Middle East and Africa HQ to tap into population boom in 68 markets
By 2028 it is estimated that there will be around 125 million children aged 0 to 14 years in the Middle East and North Africa region, and LEGO wants to start building a base amongst them now
Read More »