ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
According to The NPD Group, MGA’s L.O.L. Surprise! Dolls climbed to the top spot in the dolls space, while Num Noms was the number two item.
Read More »MGA’s L.O.L Surprise Dolls lands in UK with Tiana Toys AndMe live unboxing event
YouTube sensation, Tiana Toys AndMe joined MGA Entertainment in a live unboxing to celebrate the UK arrival of the collection that has already taken the US market by storm.
Read More »MGA Entertainment to unveil L.O.L. Surprise! with top Youtuber
Tiana of Toys AndMe will attend the launch event at Westfield shopping centre, London
Read More »MGA donates 1,000 Christmas dinners to homeless dogs
Proceeds from the interactive puppy Georgie were donated to animal charity, Support Adoption For Pets.
Read More »MGA rolls out L.O.L Surprise collectables
The L.O.L Surprise Dolls come with seven layers of surprises for kids to uncover.
Read More »MGA readies Num Noms app Flavour Fusion
Characters from Series One and Series Two are included in the puzzle-matching gaming app.
Read More »Toy IP and streaming services are a perfect fit, says MGA
With a third season of Project Mc2 on the way, MGA Entertainment believes that working with powerhouses such as Netflix help to complement the firm’s extensive portfolio.
Read More »MGA snaps up new Num Noms partners across trading cards, puzzles and crafts
Topps, Clementoni and Canal Toys have joined the licensing programme for the toy brand.
Read More »Collectables brand Num Noms moves into publishing with Parragon
Under a new multi-year partnership with MGA Entertainment, the publisher will launch core Num Noms titles in summer 2017.
Read More »MGA takes Num Noms toy line into apparel, footwear and accessories
Since launching in December 2015 and in the UK in spring this year, Num Noms has become one of the top 40 bestselling toys, having made a strong digital impression with over 100 million views on YouTube.
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