Tag Archives: mga

The toy company will showcase the brand to potential partners at BLE next month.

The pocket money line comes to UK shores with 100 unique characters to collect in series one.

To mark the launch of part five of the series, the global toy firm has developed new STEAM-inspired doll sets and more.

The firm - which is 'growing high double digit on newness and innovation' - is now number seven in the US, but 'will catch up to UK soon.'

Following a phenomenal year for the market, more and more toy companies are entering the collectables space. But are we in danger of 'collectables fatigue'? ToyNews talks to Moose Toys' co-CEO, Paul Solomon.

According to the NPD group, the collectables sector totals around nine per cent of the total toy sales seen in 2016.

Over 100 characters are available to collect in series one, which boast a pop vinyl aesthetic.

‘We chose Amethyst as our new warehouse and logistics provider based on the fact that we were looking for a business partner to help us grow our business with confidence,’ says MGA’s Tony Thomson.

‘The high quality editorial and design, combined with strong support at retail, puts us in an excellent position to launch a successful magazine based on these sweet-smelling collectables,’ says Kennedy Publishing’s Sophie Rowlands.

The Point 1888, CPLG, Character Mix and Little Tikes are all jumping on board to help support the firm’s toy brands; Num Noms and L.O.L Surprise!