Tag Archives: mga

Andrew Laughton raises £10,000 for charity with 110km walk; Golden Bear smashes through Toy Trust target

Toy industry stalwart, Andrew Laughton, marked the end of his tenure as BTHA Chairman and with MGA by completing a 110km walk from the MGA offices in Milton Keynes to the BTHA HQ in Central London, and raising almost £10,000 for the Toy Trust charity in the process. Laughton followed …

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Little Tikes celebrates summer with Let Them Play outdoor toys campaign

Little Tikes has kickstarted a new heavyweight PR, marketing, TV and digital advertising campaign, celebrating the art of playing outdoors with its core products. Called Let Them Play, the campaign lands in time for the summer months and will shine a spotlight on the brand’s core summer toys, including the …

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UK pop group Four of Diamonds celebrates LOL Surprise Winter Disco range

The UK girl band, Four of Diamonds delighted thousands of Christmas shoppers with a surprise Covent Garden performance over the weekend, part of the latest campaign from the leading toy brand, LOL Surprise. LOL Surprise and Four of Diamonds super fans were then treated to an afterparty experience for competition …

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