ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Little Tikes has kickstarted a new heavyweight PR, marketing, TV and digital advertising campaign, celebrating the art of playing outdoors with its core products. Called Let Them Play, the campaign lands in time for the summer months and will shine a spotlight on the brand’s core summer toys, including the …
Read More »UK pop group Four of Diamonds celebrates LOL Surprise Winter Disco range
The UK girl band, Four of Diamonds delighted thousands of Christmas shoppers with a surprise Covent Garden performance over the weekend, part of the latest campaign from the leading toy brand, LOL Surprise. LOL Surprise and Four of Diamonds super fans were then treated to an afterparty experience for competition …
Read More »MGA’s Isaac Larian rallies hope for TRU with GoFundMe campaign
The MGA boss and other investors have pledged $200 million of a $1bn goal to bid for Toys R Us.
Read More »Toys R Us destroyed by “vultures” says MGA boss
Industry veteran Isaac Larian has spoken out on the Toys R Us situation.
Read More »Fair Play: The Toy Fair Wrap-Up
Catch up on the all the news and gossip you missed at London's annual toy extravaganza!
Read More »MGA, Spin Master and Toytown win big at 53rd Toy Industry Awards
The award show closed out Toy Fair's first day, with L.O.L. Surprise scooping the Toy of the Year gong.
Read More »MGA’s Isaac Larian, the billionaire play boy?
From social media outbursts to doubling business turnover with the launch of this year’s craze, LOL Surprise; ToyNews talks to Isaac Larian, the man leading MGA Entertainment into the future
Read More »Surprise on the Rise: MGA Entertainment details plans for its hit collectable lines
We sat down with Andrew Laughton, SVP of EMEA to learn about the firm's ambitious plans for its top-tier collectable lines.
Read More »MGA celebrates worldwide growth for collectable brand Num Noms
The brand's licensing program boasts over 90 manufacturers worldwide across major categories.
Read More »MGA launches first unboxing video booths
In the booths, MGA will give fans the chance to create their own custom videos.
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