The UK girl band, Four of Diamonds delighted thousands of Christmas shoppers with a surprise Covent Garden performance over the weekend, part of the latest campaign from the leading toy brand, LOL Surprise. LOL Surprise and Four of Diamonds super fans were then treated to an afterparty experience for competition …
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The MGA boss and other investors have pledged $200 million of a $1bn goal to bid for Toys R Us.
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Industry veteran Isaac Larian has spoken out on the Toys R Us situation.
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Catch up on the all the news and gossip you missed at London's annual toy extravaganza!
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The award show closed out Toy Fair's first day, with L.O.L. Surprise scooping the Toy of the Year gong.
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From social media outbursts to doubling business turnover with the launch of this year’s craze, LOL Surprise; ToyNews talks to Isaac Larian, the man leading MGA Entertainment into the future
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We sat down with Andrew Laughton, SVP of EMEA to learn about the firm's ambitious plans for its top-tier collectable lines.
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The brand's licensing program boasts over 90 manufacturers worldwide across major categories.
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In the booths, MGA will give fans the chance to create their own custom videos.
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“We think the company can turn around and grow again with fresh money,” said Michihiro Maeda, chief executive of Epoch.
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