Tag Archives: MGA Entertainment

MGA Entertainment appoints Sara Taylor as MD UK and Ireland

MGA Entertainment, Inc (MGAE) has today announced the appointment of Sara Taylor as its new Managing Director for UK and Ireland. Taylor will be joining the company in August. With over 31 years’ experience within the international toy industry, Taylor joins MGA from Spin Master, where she has worked for …

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MGA Entertainment, Gamefam and WildBrain Spark team for L.O.L. Surprise! Roblox integration

MGA Entertainment’s L.O.L. Surprise! collaboration with leading Roblox developer Gamefam and award-winning digital media company WildBrain Spark has launched phase two of its six-week campaign in the popular “Twilight Daycare” game in Roblox. The campaign first kicked off in March and garnered over 85 million global engagements in the first …

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Katie Piper celebrates L.O.L. Surprise! at star-studded event

Celebrities and the UK’s biggest family influencers were amongst those attending the L.O.L. Surprise! launch party on Saturday 2 April, 2022. The event showcased the leading toy brand’s most recent launches including L.O.L. Surprise! Queens, World Travel and Minis, whilst celebrating children’s confidence and the spirit of sisterhood. The event …

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MGA debuts Mermaze Mermaidz colour-changing fashion dolls

MGA Entertainment has announced an all-new line of fashion dolls – Mermaze Mermaidz Colour Change Fashion Dolls – due to make waves at UK retailers from next month (May 2022). The line will allow fans to dive into a new and exciting underwater world, featuring unique character backstories via colourful and expansive …

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Paris Hilton joins cast of Rainbow High

Rainbow High has announced that entrepreneur and television personality Paris Hilton will be joining the cast of the show for four unforgettable episodes. The first highly anticipated episode of the animated series, based on the popular MGA Entertainment fashion doll brand, will air tomorrow (25 March) on YouTube. Paris will …

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MGA expands Rainbow High portfolio with Junior High dolls

MGA Entertainment is expanding its Rainbow High portfolio for spring/summer 2022 with a new range of Junior High dolls (each RRP £26.99). Launching this month (March 2022), the brand-new collection features the original six characters from Rainbow High’s Series 1 range. Favourites Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw …

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Three new account managers for MGA Entertainment

MGA Entertainment, Inc. has announced the appointments of Jamie Gordon as Senior National Account Manager, Laura Leigh-Mills as Ecommerce National Account Manager and Andrew Kay as National Account Manager. As Senior National Account Manager, Jamie Gordon is responsible for grocery and discounter channels. Having previously worked as an Asda implant and …

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Two new ranges join Na! Na! Na! Surprise collection

MGA Entertainment has announced the expansion of its Na! Na! Na! Surprise collection. For spring/summer 2022, Na! Na! Na! Surprise will see two new ranges hit the shelves. Since the brand’s launch in 2019, the fashion doll brand has seen huge success. Na! Na! Na! Surprise was the first ever …

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MGA Entertainment expands Rainbow High portfolio with Pacific Coast range

MGA Entertainment has added the all-new Pacific Coast range to its successful Rainbow High fashion doll portfolio. Launching this February, Pacific Coast will be the first summer-themed collection to join the popular Rainbow High universe. Pacific Coast is “an elite fine arts high school on the U.S. West Coast, where the days are sunny …

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MGA and Zapf part ways with Neil Bandtock

MGA Entertainment and Zapf Creation has today announced that Neil Bandtock has resigned to seek new opportunities, following 15 months as the Managing Director for UK and Ireland. The company is thankful to Neil for his hard work over the past year, under extremely challenging circumstances for the industry, and …

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