Tag Archives: MGA Entertainment

MGA takes next leap into video games with LOL Surprise Movie Night for Nintendo Switch

MGA Entertainment is preparing for its latest helping of video game action, teaming with the games publisher Nighthawk Interactive to launch LOL Surprise Movie Night exclusively to the Nintendo Switch. Scheduled to land on the gaming platform this October 26th, LOL Surprise Movie Night will challenge players to create their …

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Funko EMEA appoints regional sales director to spur its ‘phenomenal European takeover’

The pop culture specialist, Funko has bolstered its EMEA sales management team with the appointment of the former MGA Entertainment sales director, Karen Athill. Joining the European arm of the US headquartered collectables specialist, Athill takes on the role of regional sales director, where she will lead the regional sales …

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MGA Entertainment answers petition to ‘bring Lalaloopsy back’ with 10th anniversary relaunch

A petition signed by thousands of mothers has been answered by MGA Entertainment, who this week has confirmed the return of its billion dollar doll franchise, Lalaloopsy for a special anniversary release. Marking ten years since the brand’s initial launch, the doll range is being revived with the reintroduction of …

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Little Tikes hits the right notes with music fans through My Real Jam launch

Little Tikes is striking a chord with young music lovers this season with the launch of its new musical range of toys, My Real Jam; a new line designed to combine the interactive features of musical and role play. The line up features a whole host of musical instruments, including …

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MGA Entertainment launches new nurture doll range Glitter Babyz

MGA Entertainment has lifted the lid on its latest in the dolls space with the launch of Glitter Babyz, a range of characters that encourages kids to nurture them in order to ‘keep their magic alive and sparkling.’ Landing in time for this season’s Christmas shopping, the launch introduces Dreamia …

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LOL Surprise partners with fashion brand Hype for apparel and accessories collection

The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers. Each item in the new licensed …

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MGA Entertainment, Mattel and Hasbro line-up for Brand Licensing Europe 2021

MGA Entertainment, Hasbro Consumer Products, Mattel Brands, and the Science Museum Group are among the names confirmed to be exhibiting at this year’s Brand Licensing Europe as the industry readies to meet face-to-face once again at ExCeL London this November. With just over four months until the in-person return of …

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MGA Entertainment names Julie Taylor its new sales director

MGA Entertainment UK and Ireland has appointed Julie Taylor as its new sales director, a role she will take up this autumn as she leaves her post of 15 years with Golden Bear. Based in the UK head office in Milton Keynes, Taylor will oversee the sales portfolio of all …

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MGA Entertainment’s LOL Surprise becomes latest toy brand to make NFT move

MGA Entertainment’s hit fashion doll brand, LOL Surprise is the latest toy brand to enter the digital collectable space, having partnered with the New Zealand based NFT app, VeVe. Through the partnership, a series of limited edition, singularly unique digital collectables will be developed, giving fans the opportunity to collect …

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Rainbow High and Four of Diamonds release new single Turn Your Colour Up

MGA Entertainment’s Rainbow High is dancing its way onto screens across the globe, partnering with the girl brand Four of Diamonds to launch a new single titled Turn Your Colour Up, which lands complete with a trending dance routine. When the track dropped at the weekend, Four of Diamonds took …

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