Tag Archives: MGA Entertainment

Little Tikes: “Tobi Robot Smartwatch success will see us expand our offering in the tech space”

The New Year and beyond will see pre-school market specialists continue to expand its offering in the tech space, following the record success of the launch of its Tobi Robot Smartwatch this year. The pre-school division of the global MGA Entertainment business has confirmed that its mission to seek to …

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MGA Entertainment launches new #Hairgoals and the first OMG Remix boy fashion doll

MGA Entertainment has detailed the launch of its LOL Surprise franchise’s #Hairgoals Series Two as well as its first O.M.G. boy fashion doll, following what has been another year of critical acclaim for the brand. For the fourth year running, LOL Surprise found itself among the DreamToys’ Top 12 Toys …

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Dolled up and looking plush: ToyNews’ guide to the latest in the dolls and plush markets

Both staples of the traditional toy sector, the doll and plush markets have seen a year of strong sales and investment among gift-givers, parents, and families looking for long play value and toys that encourage empathy and social development – in a year of social distancing – through nurture and …

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MGA Entertainment supports UK Children’s hospitals with LOL Surprise MGAE Cares doll

MGA Entertainment is to donate a portion of the sales from its new limited-edition LOL Surprise MGAE Cares Frontline Hero doll to a number of children’s hospital charities around the UK and Republic of Ireland. The move is part of the MGA Entertainment Cares programme, a global effort that was …

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LOL Surprise franchise “reaches new heights in 2020” as MGA cracks DreamToys Top 12 for fourth year running

MGA Entertainment’s UK managing director, Neil Bandtock has billed 2020 as the year that its popular LOL Surprise franchise has ‘reached new heights’, having found itself making the DreamToys Top 12 Toys for Christmas listing for the fourth time in a row. It is the company’s LOL Surprise Remix OMG …

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Ravensburger bolsters sales team with former Cartamundi UK exec Giuseppe Insogna

Ravensburger has bolstered its sales team with the appointment of Giuseppe Insogna who takes up the role of national account manager with the games and puzzles specialist. The former MGA Entertainment, Wow! Stuff, and Cartamundi UK executive brings with him ten years’ worth experience in the field, and takes up …

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MGA Entertainment to host ‘world’s biggest viewing party’ for LOL Surprise REMIX toy and album launch

MGA Entertainment is celebrating the launch of its LOL Surprise REMIX, the latest evolution for the LOL Surprise franchise that will bring the fashion dolls into the world of music, with a global live streaming event taking place this month. In preparation for the special event – being hosted on …

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MGA Entertainment opens new offices in France, Italy, and Spain as toy firm sees continued international growth

MGA Entertainment has opened new offices in France, Italy, and Spain in a move that will see the global toy company assume direct representation and sales for its entire portfolio of products in Southern Europe. The move is part of the company’s ongoing mission to maintain its position as one …

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US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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