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Tag Archives: MGA Entertainment

Epoch’s Neil Bandtock to return to MGA Entertainment as managing director

Neil Bandtock, the departing managing director of Epoch Making Toys is returning to MGA Entertainment from October this year, where he will take over from the firm’s current MD, Andrew Laughton. Laughton resigned from MGA earlier this year, following a 12 year tenure with the company. Having worked in the …

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Isaac Larian’s Operation Pac-Man delivers 65,000 masks and face shields to US hospitals in its first week

Operation Pac-Man, the non-profit organisation created by MGA’s Isaac Larian to help fight the spread of COVID-19 worldwide, has delivered more than 65,000 masks and face shields to 40 hospitals across the US, and has successfully tested a new ventilator prototype and supported the 250-bed makeshift hospital in Los Angeles. …

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Toy sales surge in the US and UK indies ‘rally community spirit’ in time of COVID-19 adversity

Toy sales in the US have seen a surge amid the global COVID-19 pandemic, according to the latest data from the global sales tracker NPD Group, who has cited a 228 per cent increase in sales of games and puzzles in recent weeks. A recent report from the firm indicates …

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MGA Entertainment helps kids keep connected throughout social distancing with LOL Surprise BFF Pen Pal campaign

MGA Entertainment’s LOL Surprise is helping children remain connected with their friends and family while the world undergoes social distancing and school closures with the launch of its national BFF Pen Pal campaign. The campaign has been launched to help combat the feelings of separation by encouraging children who are …

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MGA’s Isaac Larian launches Operation: Pac-Man to equip US medical workers and hospitals battling Covid-19

The CEO and founder of MGA Entertainment, Isaac Larian has launched a new initiative Operation: Pac-Man to bring supporter together to equip hospitals and healthcare workers with the supplies they need to protect themselves as the global fight against Covid-19 continues. The initiative has been launched following an increase in …

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Zuru Group wins lawsuit against MGA Entertainment over 5 Surprise

Zuru Group has won the case it brought against MGA Entertainment that challenged the toymaker’s efforts to ‘eliminate healthy competition in the toy industry,’ when the two went head to head over the design of Zuru’s 5 Surprise and MGA’s LOL Surprise toy lines.  Filed in August 2019, the lawsuit …

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MGA Entertainment promotes Martin J Elliott to chief financial officer as Stephen Schultz steps down

MGA Entertainment has promoted Martin J. Elliott to the role of chief financial officer effective immediately, succeeding Stephen Schultz who is stepping down but will maintain an advisory role at the firm until the end of the year. In his new position, Elliott will report directly to CEO and founder …

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MGA Entertainment sets company-wide sustainability objective for 2025

A new bio-degradable ball will be the focal point of MGA Entertainment’s latest sustainability push for its popular LOL Surprise, delivering on a promise made by the company’s CEO Isaac Larian back in 2019, and a subsequent move to make achieving sustainability a ‘personal mission.’ The reveal was made in …

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Little Tikes launches Little Baby Bum toy range with exclusive Hamleys event

Little Tikes welcomed media, influencers and Strictly Come Dancing celebrities Gemma Atkinson, Gorka Marquez, and their daughter Mia, to an exclusive breakfast event to celebrate the launch of the brand-new Little Baby Bum range of toys. Guests were invited for a first look at the full range of toys on …

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MGA Entertainment hosts thousands of LOL Surprise fans at #Hairvibes launch in Manchester

More than 3,000 children and LOL Surprise fans descended upon Manchester’s intu Trafford Centre this weekend to celebrate the launch of MGA’s latest development, its #Hairvibes dolls. The range is the newest initiative to drive the continued popularity of the toy brand. It was at the launch event that fans …

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