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Tag Archives: MGA Entertainment

MGA boss confident in hitting “high, double digit growth” in 2020 following UK industry award win

MGA Entertainment boss, Isaac Larian, has expressed his confidence in achieving “high, double digit growth again” in 2020, following the company’s Toy of the Year Award win for the third year running. The home of LOL Surprise triumphed once again at this year’s UK Toy Industry Awards, where it took …

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MGA Entertainment unveils its biggest Hamleys window takeover to date

MGA Entertainment is bounding into the new year with a bold new retail programme, having just unveiled its biggest takeover of Hamleys’ London flagship store window. The takeover will run until February 12 this year and will showcase the latest new licensed brand to launch from Little Tikes – Little …

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MGA Entertainment hands out over 3,000 Poopsie Slime toys at intu Trafford Centre

MGA Entertainment braved the Christmas shopping crowds this past weekend when it took to Manchester’s intu Trafford Centre to hand out more than 3,000 Poopsie Slime toys to throngs of excited children and families. The activity saw Poopsie Slime Surprise host a surprise interactive Picture Poo-fect photobooth in the form …

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MGA Entertainment takes unboxing up a gear with Na! Na! Na! Surprise

MGA Entertainment has detailed its latest launch to take on the collectables space, combining its hit lines LOL Surprise and Rainbow Surprise to introduce the new Na! Na! Na! Surprise. Not content with pioneering in the unboxing trend as it is, MGA has stepped up its game as new line …

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MGA to introduce biodegradable plastic and paper packaging to LOL Surprise in 2020

MGA Entertainment’s CEO, Isaac Larian, has confirmed the toymaker’s intentions to step up its efforts towards sustainability and fighting the plastic waste issue, by introducing a new biodegradable plastic to its LOL Surprise dolls by 2020. In an exclusive with CNN Business, Larian addressed the issue of plastic waste, stating …

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MGA Entertainment gears up for Wreck Royale collectable cars launch

MGA Entertainment is gearing up for the launch of a new line of collectable cars, Wreck Royale, a range of ‘exploding’ vehicles that can be crashed, mixed and matched. Launching in time for the New Year, Wreck Royale features a range of cars with spring-loaded bumpers that make them flip …

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MGA Entertainment welcomes Sandrine de Raspide back to head up licensing

MGA Entertainment has appointed a new general manager of international sales and licensing, welcoming its former executive Sandrine de Raspide back into the fold. This is the latest move from MGA as it looks to bolster its international presence. De Raspide previously worked for MGA from 2002 to 2007 as …

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MGA Entertainment takes over Hamley’s window display with Poopsie Slime Surprise

MGA Entertainment has taken over Hamley’s London flagship store’s window with a display celebrating two new product launches this season from its collectable slime brand, Poopsie Slime Surprise. The best-selling collectable slime brand will be showcased in a vibrant display from September 5 to October 28 this year. The display …

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Zuru brings lawsuit to MGA Entertainment over surprise collectables scrap

Zuru has filed a lawsuit seeking damages against MGA Entertainment in a complaint that challenges the LOL Surprise maker’s efforts to eliminate healthy competition in the surprise blind-boxed collectables sector. The lawsuit is in reference to what Zuru and its wholly owned subsidiaries Creative Impact state is MGA’s attempt to …

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