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Tag Archives: MGA Entertainment

Zuru brings lawsuit to MGA Entertainment over surprise collectables scrap

Zuru has filed a lawsuit seeking damages against MGA Entertainment in a complaint that challenges the LOL Surprise maker’s efforts to eliminate healthy competition in the surprise blind-boxed collectables sector. The lawsuit is in reference to what Zuru and its wholly owned subsidiaries Creative Impact state is MGA’s attempt to …

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MGA issues warning to world’s counterfeiters after factory raid seizes 20,000 knock-off toys in China

MGA Entertainment has issued a warning to counterfeiters of the toymaker’s portfolio of products and the retailers that stock them, redoubling its efforts to bring the lawbreakers to justice. The announcement was made by the company’s CEO, Isaac Larian, following a raid on a Chinese toy factory during which a …

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MGA Entertainment introduces Pop Pop Hair Surprise collectables

For anyone who may have already spotted the above picture of MGA Entertainment’s Isaac Larian doing the rounds across social media this week, this is not simply another attempt of the global toymaker’s CEO to break the internet. The image does in fact mark the launch of MGA’s latest collectable …

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MGA Entertainment’s LOL Surprise makes move on China market with iQIYI

China may just be the next site of MGA Entertainment’s ongoing push for global domination with its LOL Surprise brand, having just secured a new licensing partnership with the country’s iQIYI. Under this new agreement, iQIYI will target and manage third-party licensing for the LOL Surprise brand, while using its …

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MGA Entertainment squeezes out The Hangrees at San Diego Comic Con

Harry Plopper, Ninja Turdle, and Fartnite are just some of the almost-recognisable names to make up a cast of pop culture parody characters among a new MGA Entertainment toy line, devised ‘to bring the humour back into the toy industry.’ The Hangrees are billed as an ‘outrageous, slime collectable, pop …

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LOL Surprise secures major sponsorship of UK family festival Camp Bestival

MGA Entertainment’s L.O.L. Surprise! is returning to the UK’s family festival, Camp Bestival this summer, having just secured a sponsorship deal for the second year. The partnership will feature the best of the collectable phenomenon within a dedicated area throughout across the show’s three days on July 26, 27, 28, …

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Mattel rejects merger bid from MGA Entertainment

Mattel has rejected another merger offer from MGA Entertainment’s CEO Isaac Larian, the boss of the Bratz Dolls maker revealed earlier this week. Now widely reported across business media, MGA Entertainment made the proposal in a letter to Mattel’s CEO Ynon Kriez, but was rebuffed in a response that stated …

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MGA Entertainment’s LOL Surprise recycling programme will hit the UK this July

MGA Entertainment has confirmed that its partnership with TerraCycle to allow and assist consumers to recycle all LOL Surprise products will roll out on a global scale, with a planned launch for the UK this July. The partnership was revealed earlier this year in a move by MGA Entertainment to …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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