Tag Archives: MGA Entertainment

LOL Surprise partners with fashion brand Hype for apparel and accessories collection

The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers. Each item in the new licensed …

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MGA Entertainment, Mattel and Hasbro line-up for Brand Licensing Europe 2021

MGA Entertainment, Hasbro Consumer Products, Mattel Brands, and the Science Museum Group are among the names confirmed to be exhibiting at this year’s Brand Licensing Europe as the industry readies to meet face-to-face once again at ExCeL London this November. With just over four months until the in-person return of …

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MGA Entertainment names Julie Taylor its new sales director

MGA Entertainment UK and Ireland has appointed Julie Taylor as its new sales director, a role she will take up this autumn as she leaves her post of 15 years with Golden Bear. Based in the UK head office in Milton Keynes, Taylor will oversee the sales portfolio of all …

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MGA Entertainment’s LOL Surprise becomes latest toy brand to make NFT move

MGA Entertainment’s hit fashion doll brand, LOL Surprise is the latest toy brand to enter the digital collectable space, having partnered with the New Zealand based NFT app, VeVe. Through the partnership, a series of limited edition, singularly unique digital collectables will be developed, giving fans the opportunity to collect …

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Rainbow High and Four of Diamonds release new single Turn Your Colour Up

MGA Entertainment’s Rainbow High is dancing its way onto screens across the globe, partnering with the girl brand Four of Diamonds to launch a new single titled Turn Your Colour Up, which lands complete with a trending dance routine. When the track dropped at the weekend, Four of Diamonds took …

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LOL Surprise to innovate the family entertainment sector with Live Hologram Tour of the US

A new immersive LOL Surprise Hologram Tour is hitting the road across the US this autumn, marking the latest in innovation from the multi-award winning, globally revered toy brand. LOL Surprise Live – Calling All B.B’s will feature fan favourite and best-selling characters Lady Diva, Royal Bee, Neonlicious, and Swag …

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MGA’s LOL Surprise celebrates International Dance Day with new dance challenge lead by JLS’ Aston Merrygold

MGA Entertainment’s LOL Surprise celebrated International Dance Day this week (Thursday, April 29) by launching a new dance challenge lead by JLS star, Aston Merrygold. The dance challenge was supported with live duet content landing throughout the day from Merrygold’s finacee, Sarah-Lou Richards and their son, Grayson, Pussycat Doll Kimberly …

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MGA Entertainment signs mobile game licensing deals for LOL Surprise and Rainbow High

The international toy maker, MGA Entertainment has signed a series of brand licensing deals with the mobile game developer Riva Technology and Entertainment to develop and publish a sweep of new titles based on the firm’s hit properties LOL Surprise and Rainbow High. The move will see MGA Entertainment begin …

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LOL Surprise launches onto gaming platform Roblox with LOL Surprise Official Party

The hit toy property, LOL Surprise is making its move into the Roblox space, bringing its fashions, surprises, and personalities into a new game play, LOL Surprise Official Party. Developed through a partnership between MGA Entertainment and SuperAwesome, the new child-safe digital game is available on Roblox from today and …

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LOL Surprise celebrates success of its Pineapple Dance Studios partnership

The global fashion doll brand L.O.L. Surprise! has partnered with Pineapple Dance Studios for a series of virtual dance workshops aimed at encouraging children to express themselves, get active, and dance. The two free of charge workshops took place on Sunday, March 7th, with 600 families tuning in from home to …

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