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Tag Archives: MGA Entertainment

Mattel rejects merger bid from MGA Entertainment

Mattel has rejected another merger offer from MGA Entertainment’s CEO Isaac Larian, the boss of the Bratz Dolls maker revealed earlier this week. Now widely reported across business media, MGA Entertainment made the proposal in a letter to Mattel’s CEO Ynon Kriez, but was rebuffed in a response that stated …

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MGA Entertainment’s LOL Surprise recycling programme will hit the UK this July

MGA Entertainment has confirmed that its partnership with TerraCycle to allow and assist consumers to recycle all LOL Surprise products will roll out on a global scale, with a planned launch for the UK this July. The partnership was revealed earlier this year in a move by MGA Entertainment to …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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LOL Surprise launches into subscription box service with CultureFly

LOL Surprise, the global toy brand that helped redefine the unboxing experience is now launching into the subscription box space, thanks to the brand’s new partnership with CultureFly. The ​new L.O.L. Surprise!​ Box will be shipped quarterly, and will arrive containing an assortment of custom-made exclusive products, not available to …

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