Tag Archives: MGA Entertainment

MGA’s LOL Surprise celebrates International Dance Day with new dance challenge lead by JLS’ Aston Merrygold

MGA Entertainment’s LOL Surprise celebrated International Dance Day this week (Thursday, April 29) by launching a new dance challenge lead by JLS star, Aston Merrygold. The dance challenge was supported with live duet content landing throughout the day from Merrygold’s finacee, Sarah-Lou Richards and their son, Grayson, Pussycat Doll Kimberly …

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MGA Entertainment signs mobile game licensing deals for LOL Surprise and Rainbow High

The international toy maker, MGA Entertainment has signed a series of brand licensing deals with the mobile game developer Riva Technology and Entertainment to develop and publish a sweep of new titles based on the firm’s hit properties LOL Surprise and Rainbow High. The move will see MGA Entertainment begin …

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LOL Surprise launches onto gaming platform Roblox with LOL Surprise Official Party

The hit toy property, LOL Surprise is making its move into the Roblox space, bringing its fashions, surprises, and personalities into a new game play, LOL Surprise Official Party. Developed through a partnership between MGA Entertainment and SuperAwesome, the new child-safe digital game is available on Roblox from today and …

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LOL Surprise celebrates success of its Pineapple Dance Studios partnership

The global fashion doll brand L.O.L. Surprise! has partnered with Pineapple Dance Studios for a series of virtual dance workshops aimed at encouraging children to express themselves, get active, and dance. The two free of charge workshops took place on Sunday, March 7th, with 600 families tuning in from home to …

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The growing trend | Little Tikes’ expectations of a sell-out season for its Outdoor offering, Growing Garden

Little Tikes is eyeing a sell-out season for its latest launch in the outdoor play sector, its collection of grow-you-own inspired products that tap directly into the current surge in consumer interest in exploring their own back gardens and digging into the ‘grow your own’ sector. The pre-school specialist’s new …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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LOL Surprise teams with Manchester Football Association for All Star B.B.s Football campaign

With Boris Johnson’s roadmap out of lockdown now laid out and news that grass roots football is to return from March 29th, LOL Surprise has partnered with Manchester Football Association to donate 500 samples of its new All Star B.B.s Football range. The toys will be distributed through Manchester FA’s  …

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MGA Entertainment signs global music partnership with Sony Music’s Magic Star label

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise. Under the new deal, Magic Star will work with Sony Music Entertainment’s …

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MGA Entertainment launches LOL Surprise Dance Dance Dance series

MGA Entertainment has detailed the launch of its newest LOL Surprise brand extension, with the arrival of LOL Surprise Dance Dance Dance featuring a new range of characters, new fashions, and unique dance moves that kids can unbox, collect, learn, and then remix. The new line includes the LOL Surprise …

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Little Tikes expands Tobi range with Tobi Friends as “tech offers huge area of development for brand”

MGA Entertainment’s Little Tikes division is extending the range of its award-winning Tobi Robot Smartwatch with the launch of Tobi Friends, Chatter and Beeper – two new interactive electronic voice-activated toys. When Tobi landed in 2020, the Robot Smartwatch set out to revolutionise the market delivering an animated wearable for …

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