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Mercis, which manages the works of Dick Bruna, has appointed Rocket Licensing to represent global icon Miffy in the UK and Eire. Mercis has been keen to secure a new home for Miffy after previous manager DRI Licensing’s decision to wind down the company. Marja Kerkhof, MD of Mercis, says: “Our …
Read More »Kids’ brand Miffy to reinvigorate YouTube offering with WildBrain partnership
In addition to animated content, the brand enjoys extensive global consumer products programs in publishing, toys and home wares.
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