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Euromonitor’s Robert Porter explores the potential ramifications of Mattel’s acquisition of Mega Brands across the world’s largest regions for traditional toys and games.
Read More »‘Excellent’ year on the cards for Mega Brands
First builders sales up 19 per cent in 2013; Licensed construction exceed expectations; More to come in 2014.
Read More »Mattel acquires Mega Brands for $460m
Mattel sees the acquisition as an 'opportunity to broaden its relationship with its entertainment partners'.
Read More »NY TOY FAIR 2014: Mega Brands and Ubisoft join for Assassin’s Creed Construction Sets
Mega Blok's Assassin's Creed Collector Construction Sets - scheduled for release this autumn - will join the firm's product series boasting some of the world's top video game franchises.
Read More »NY TOY FAIR 2014: Mega Brands extends licensed portfolio with SpongeBob SquarePants
Construction toy firm will preview new line based on popular Nickelodeon animation at this year's American Toy Fair
Read More »Mega Brands named number one Junior Construction Brand
Mega Bloks First Builders Big Building Bag retains number one Junior Construction Item for seventh year running
Read More »Mega Brands launches new microsite for parents
Contains three key areas: Growing up with Mega Bloks, Articles and Activities
Read More »Mega Brands celebrates award-winning year
Different ranges have picked up awards and been highly commended at various ceremonies throughout the year
Read More »Mega Brands brings Call of Duty range to life with Blippar
Chopper strike helicopter will take off the pages of the Argos Christmas Gift Guide using Blippar technology
Read More »Mega Brands reveals Mega Bloks Call of Duty Construction Sets
Call of Duty Collector Construction Sets offer fans a range of construction collectibles, including buildable vehicles, themed locations and collectable micro action figures from the franchise.
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