Tag Archives: mega brands

The record-breaking HBO series, Game of Thrones has made its latest play for the toy aisles, through a strategic alliance with the construction toy specialist, Mega Brands. The two houses will now look to conquer the construction toy market with its official Game of Thrones Mega Construx range. Through this …

Dominic Geddes, Mattel’s VP and Country manager, UK and Nordics, and Wendy Hill, Director of Brand Activation at Mattel UK, tell ToyNews about the firm's plans for Mega Brands.

Joining the Mega Bloks line-up of popular brands including SpongeBob SquarePants and Halo, the new line-up is scheduled to hit shelves in 2016.

Christopher Sinclair named as chairman and interim chief executive officer.

This year sees the construction firm inject new products into its pre-school, girls and boys lines.

New agreement confirmed with Universal Partnerships & Licensing.

Introduction of new video game brand, alongside SpongeBob SquarePants sets, to further build on firm's success

“This campaign was so successful in its first year there was no question that it wouldn’t run again for 2014."

£1 will be donated to Bliss for each Mega Bloks First Builders Big Building Box (100 Pieces) sold during the campaign.

"Significant progress" made to better position the toy giant for second half and beyond.