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The record-breaking HBO series, Game of Thrones has made its latest play for the toy aisles, through a strategic alliance with the construction toy specialist, Mega Brands. The two houses will now look to conquer the construction toy market with its official Game of Thrones Mega Construx range. Through this …
Read More »Building Bloks: Mattel on making Mega Brands a serious global force
Dominic Geddes, Mattel’s VP and Country manager, UK and Nordics, and Wendy Hill, Director of Brand Activation at Mattel UK, tell ToyNews about the firm's plans for Mega Brands.
Read More »Mega Brands welcomes TMNT, Power Rangers and Terminator Genisys building sets
Joining the Mega Bloks line-up of popular brands including SpongeBob SquarePants and Halo, the new line-up is scheduled to hit shelves in 2016.
Read More »Change at the top for Mattel as Bryan Stockton resigns
Christopher Sinclair named as chairman and interim chief executive officer.
Read More »Mega Brands to showcase Minions, Thomas & Friends and SpongeBob SquarePants lines at Nuremberg 2015
This year sees the construction firm inject new products into its pre-school, girls and boys lines.
Read More »Mega Brands to launch Despicable Me building sets
New agreement confirmed with Universal Partnerships & Licensing.
Read More »Mega Brands has “high hopes” for Assassin’s Creed sets
Introduction of new video game brand, alongside SpongeBob SquarePants sets, to further build on firm's success
Read More »Mega Brands’ Bloktober campaign returns “bigger and better than last year”
“This campaign was so successful in its first year there was no question that it wouldn’t run again for 2014."
Read More »Mega Brands teams with The Entertainer to support baby charity Bliss
£1 will be donated to Bliss for each Mega Bloks First Builders Big Building Box (100 Pieces) sold during the campaign.
Read More »Mattel positioned for stronger second half of 2014
"Significant progress" made to better position the toy giant for second half and beyond.
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