Tag Archives: media

Norton PR Awarded ‘Best Children’s Products PR & Marketing Specialists for the UK’

Norton PR is celebrating its 30th anniversary this year in true style, having been awarded Best Children’s Products PR and Marketing Specialists for the UK at the Media Innovator Awards. Having found itself nominated for the award by multiple companies from across the industry, the Media Innovator in-house research team …

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MadeForMums opens its MadeForMums Toy Awards 2021 for entry

MadeForMums has opened entries to the MadeForMums Toy Awards 2021, the annual consumer facing awards to celebrate the best toys at every age and stage, from newborns to preteens. The MadeForMums Toy Awards are judged by an army of child testers, with the help of their parents, the MadeForMums editorial …

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HEXBUG looks to dial up UK awareness around new launches with Full Volume PR agency

The HEXBUG toy brand is looking to dial up its UK awareness with the appointment of the consumer PR agency, Full Volume to help work on the launch of several new ranges from the firm. The Ancoats agency has been briefed to not only drive the national recognition of HEXBUG’s …

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Toy Shop UK opens its 14th annual Independent Toy Awards for entries

Toy Shop UK is hosting its 14th annual Independent Toy Awards this year as the online platform opens its 2021 awards programme for entries from now until August 12th. Suppliers are being urged to send in their hero product entries across any of the 30 categories in this year’s event. …

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Ravensburger appoints Kirsty Barr for consumer PR across its portfolio of brands

Ravensburger has appointed the industry PR specialist, Kirsty Barr to its UK marketing team, a role in which she will handle all consumer PR across the company’s portfolio of brands, including Ravensburger, blue triangle, BRIO, and ThinkFun Brain and Logic Games.  Katy Fletcher, head of marketing and product development, said: …

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Generation Media | Brands, Place, Trace: Vaccinate against bad planning and focus on innovation

At this point in the pandemic it comes as a relative certainty that aspects of life as we knew it pre-2020 simply won’t be the same again. For the media space, this couldn’t be more true, as the coronavirus has simply sped up the processes that were happening long before …

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Place your final bids in the 2021 Toy Trust Media Auction

Don’t miss your chance to place a winning bid on the 2021 Toy Trust Media Auction which closes today (Monday 1st February) at 5pm. As the second largest fundraising activity for the Toy Trust each year, the annual Media Auction ‘is a classic win-win scenario for all’. Not only can …

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Sustainability and family buying power lead ’21 predictions as The Insights People launch Parents Insights

Consumer brands must be integrating sustainability efforts into all parts of their operations if they want to be hitting the right notes with parents and families in a new age of consumerism, suggests a new report from the Insights People who has launched a new arm to its global operation …

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WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

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