Tag Archives: media

Sustainability and family buying power lead ’21 predictions as The Insights People launch Parents Insights

Consumer brands must be integrating sustainability efforts into all parts of their operations if they want to be hitting the right notes with parents and families in a new age of consumerism, suggests a new report from the Insights People who has launched a new arm to its global operation …

Read More »

WildBrain Spark: How kids’ viewing habits changed in 2020 (and how to prepare for 2021)

As we quickly approach the end of a year heavily affected by Covid-19, and look optimistically toward a post-coronavirus horizon, toy companies and brands have a lot to think about in terms of their 2021 strategies, especially when it comes to advertising in kids’ entertainment.  WildBrain Spark’s Executive VP and …

Read More »

Den Kit Company picks up B&LLA award for its National Trust Hideaway Kit

The Shropshire-based children’s brand, The Den Kit Company – a leading name in the Outdoor Learning movement – has been handed the title of Best Brand Licensed Children’s Product at this year’s Brand and Lifestyle Licensing Awards for its product range developed in partnership with The National Trust. The Nature …

Read More »

Aardman secures major deal with Tencent Video for Shaun the Sheep video streaming in China

The iconic British animation studio, Aardman has just struck up a new deal with Tencent Video in a new move to grow the audience for its hit Shaun the Sheep property in China. Tencent Video is the leading online video streaming platform in China. Under the new deal, it will …

Read More »