ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Jonathan Kirkley has joined the team to lead all marketing initiatives across a the firm’s portfolio.
Read More »Mattel reveals Barbie and the Secret Door
The film follows the success of Barbie the Pearl Princess, with toys flying off the shelves across the UK.
Read More »Mattel launches first Chinese Celebrity Barbie
X-Men: Days of Future Past star Fan Bing Bing joins Mattel's Hall of Fame.
Read More »US: Amazon and Mattel create Fireman Sam content hub for kids
The hub will offer episode streaming alongside the chance to purchase related merchandise.
Read More »Mattel and Universal date live action Monster High movie
The live action adaptation of the Monster High doll line will be released on October 7, 2016.
Read More »Mattel and Little, Brown Book Group ready for second Ever After High novel
Ever After High: The Unfairest of Them All follows the reported success of Hale's first Ever After High High title.
Read More »Maria Bello joins Max Steel movie
Bello joins the likes of Andy Garcia, Ben winchell and Ana Villafane.
Read More »GUEST EDITOR: The Entertainer asks…
In his role as guest editor, The Entertainer's Stuart Grant quizzes key execs from LEGO, Mattel, Spin Master, Bandai, VTech, LeapFrog, Vivid and HTI for their views on this year’s major launches, acquisitions and where they see the future of bricks and mortar stores. And he doesn’t pull any punches.
Read More »Mattel launches new Hot Wheels animation
Team Hot Wheels Origin of Awesome launches initially with a 22-minute episode.
Read More »Mattel launches Hot Wheels toy rental scheme
The toy firm has partnered with European car rental firm Europcar to offer kids a 'try before you buy' Hot Wheels campaign.
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