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New division of Mattel Global Brands group will be dedicated to the creation and development of 'strategic multi-platform storytelling'.
Read More »Ever After High debuts in Selfridges with London fashion designer event
Emerging London fashion designers showcased their interpretations of the brand
Read More »Barbie Life in the Dreamhouse set to make Nickelodeon debut this month
The CGI animated web series will join the Netflix roster in December
Read More »Fisher-Price renews master toy deal for Octonauts
Mattel subsidiary will continue to roll out pre-school and infant toys for the property across key territories.
Read More »Mattel’s Max Steel makes DVD debut in Max Steel – Origins
DVD features bonus material including live action feature directed by The Mummy's Stephen Sommers
Read More »Mattel invites commuters to take on the Scrabble Challenge
Players will have to create words out of letters chosen at @scrabble2winUK; Tweets will appear on Transvision rail concourse digital screens
Read More »Mattel’s Max Steel film billed for Q4 2014 release
Open Road Films will distribute the movie across the US.
Read More »Mega Brands launches Hot Wheels range with Facebook competition
Entrants can see their dream car built by Mega Bloks Hot Wheels
Read More »US: Barbie partners with Girl Scouts for Be Anything, Do Everything patch
New Barbie scheme will encourage girls to explore career possibilities and build confidence.
Read More »Hit Entertainment reveals trio of execs to spearhead global brand team
Veteran execs appointed from Walt Disney Company and Nickelodeon.
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