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Tag Archives: Mattel

Mattel takes new strides towards diversity with latest Barbie Fashionistas line-up

Mattel has taken new strides towards diversity representation and inclusivity within its Barbie Fashionistas line with the release of a tranche of new additions to the line. A Barbie doll with no hair joins a line up that now includes a Barbie doll with vitiligo, a doll with a gold …

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Mattel details its next sustainability move through new Mega Bloks bio-plastics line

Mattel’s Mega brand, the company’s popular construction toy arm, is launching a new environmentally sustainable, bio-based plastics line. As part of the move, Mega Bloks will now feature three pre-school building sets in Polar Friends, Safari Friends, and Woodland Friends, all of which will be made from bio-based resins. The …

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Mattel to move Mega Bloks manufacture from Montreal to China and Mexico

Mattel is moving the manufacturing operations of its Mega Bloks brand from Canada to its facilities in Mexico and China in a move that will see it shrink its Montreal facility. The toymaker confirmed the move last week, citing that it will enable to company to better use the volume …

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Mattel’s iconic Barbie makes play for surprise unboxing space with Colour Reveal

Mattel’s iconic fashion doll brand, Barbie, is making a play for the surprise unboxing scene with the launch of a new take on the space – Colour Reveal. Through the new launch, the brand is looking to utilise its over 60 year heritage of innovating in the fashion doll sector …

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Mattel enters the collectables market with Cloudees launch

Mattel has entered the collectables market for 2020 with the introduction of its innovative new Cloudees brand, a surprise pet character hidden in the cosy depths of a soft and fluffy cloud. Designed to bring together all of the most popular trends in the girls’ collectables space, including unboxing, surprise …

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Spin Master unveils first DC master toy line-up with major Batman focus

One year and one week after news that Spin Master had acquired the DC master toy license from Mattel was made public, the Canada-based toymaker has finally detailed the much-anticipated toy line-up. Batman takes centre stage in the toy line-up that was revealed exclusively by Entertainment Earth on January 1st, …

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Fisher-Price partners with TOWIE star Lydia Bright for new baby gear collection

Fisher-Price is kicking off the new year with the launch of its Terrazzo Pacific Pebbles baby gear collection, a new range developed in partnership with the former TOWIE star and celebrity mum to be Lydia Bright.  The Terrazzo Baby Gear collection offers a new style of nursery essentials, with an …

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Netflix and Mattel Televisions are rebooting He-Man and the Masters of the Universe

It’s been made official, Mattel and Netflix have the power, and are wielding it to delight the children in us all, with the return of He-Man and the Masters of the Universe. The pair is producing an original CG animated adventure series that will reimagine the popular toy franchise with …

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Mattel makes sustainability pledge: “100 per cent recycled products and packaging by 2030”

Mattel has underlined its commitment to sustainability with a statement to ensure both its products and packaging are 100 per cent recycled, recyclable, or made from bio-based plastics by 2030. As part of the commitment, Mattel will launch an environmentally sustainable version of its Fisher-Price Rock-a-Stack in the first half …

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Gaming Innovation: From console wars to family gaming together

Argos launched its Book of Dreams, Mattel is bringing The Masters of the Universe franchise back to the mainstream, and everywhere you turn, people are wearing flatcaps and collecting vinyl records. It’s fair to say that the current taste for the nostalgic is fierce. At this time of year, it’s …

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