Tag Archives: Mattel

Cardiff University scientists team with Barbie to prove the developmental benefits of doll play

The Barbie brand has collaborated with neuroscientists as Cardiff University to bring to light new evidence to suggest that playing with dolls activates regions in children’s brains that develops empathy and social information processing skills, even when playing with dolls by themselves. The 18 month study has been conducted by …

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Toy Industries of Europe reveals the winners of its 2020 Play For Change Awards

Toy Industries of Europe has revealed the winners of its 2020 Play For Change Awards, its inaugural awards that focusing on the recognition of toys and practices that help children confidently navigate the world with respect for themselves, others and for the planet. Whittled down from a long list of …

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Licensing nostalgia: Why Mattel is looking to the allure of yesteryear in 2020 and beyond

Whether it’s in the revival of the Masters of the Universe franchise, the ongoing celebrations for the 75th anniversary of Thomas and Friends, or the new waves that its pre-school brand Fisher-Price is making across markets right now, Mattel is well and truly tapping into the nostalgia trend this year. …

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Hasbro, Chicco, and Learning Resources among TIE’s Play for Change awards finalists

Hasbro, Chicco, Clementoni, and Learning Resources have been named among the nine finalists for the inaugural Play for Change awards, an initiative developed by Toy Industries of Europe to celebrate and champion the companies and products fueling changes in sustainability, and encouraging children’s future skills. Orchestrated by Toy Industries of …

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Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …

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Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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Mattel Television to launch musical Barbie movie to Netflix, Barbie Princess Adventures

Mattel Television has partnered with the animation studio Mainframe to launch a new animated musical adventure to Netflix this year in the shape of Barbie Princess Adventure. The new feature animation will launch with its own soundtrack which will be made available across all streaming platforms on August 28th. The …

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Mattel has the power in new Masters of the Universe toy line reveal featuring UNO, Fisher-Price and Mega Construx

Mattel has unveiled a new generation-spanning collection of toys, action figures, tabletop games and even a themed version of its popular card game UNO all based on the Masters of the Universe franchise, proving that the global toymaker really does ‘have the power.’ Revealed at this year’s virtual edition of …

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