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The range celebrates decades of different styles for the iconic doll.
Read More »WOMEN OF THE YEAR 2016: Kimberly Culmone, Mattel
This year saw Culmone lead one of the biggest shake-ups for the iconic Barbie brand with the introduction of three new body types.
Read More »Hot Wheels unveils new Star Wars Armour Boba Fett Character Car
The car has been designed to celebrate the upcoming Star Wars celebration event taking place in London next month.
Read More »Mattel launches new online resource to introduce kids to coding
New online hub has launched to celebrate the arrival of Mattel's Code-a-Pillar.
Read More »Mattel named master toy partner for Fast & Furious franchise
The firm will deliver a line of vehicles and play-sets to coincide with the release of Fast & Furious 8 in 2017.
Read More »Mattel launches Game Developer Barbie to ‘inspire young gamers’
Mattel has added a new addition to its Barbie line in the form of a new Game Developer doll.
Read More »Argos reveals its top toy predictions for Christmas 2016
Mattel's Codeapillar, Hasbro's Nerf Modulus Tri-Strike and Worlds Apart's SelfieMic all crack the list.
Read More »Mattel unveils The Beatles-inspired Hot Wheels Yellow Submarine
The Hot Wheels Yellow Submarine has been designed to celebrate the 50th anniversary of The Beatles’ hit song.
Read More »Suicide Squad lines on the way from Mattel, Funko and Rubie’s
There will also be vehicle replicas from Jada Toys and prop replicas from eFX.
Read More »Mattel launches Star Trek Barbie dolls
Kirk, Spock, and Uhura have been given the Barbie treatment for Star Trek's 50th anniversary.
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