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"We are grateful for the excitement around this product and look forward to exceeding expectations in 2017," said a Mattel spokesperson.
Read More »Mattel delays launch of ThingMaker 3D Printer until autumn 2017
Mattel teams with StartApp to launch digital stickers, emojis and gifs
Brands including Barbie and Hot Wheels will be given a raft of new digital extensions.
Read More »View-Master unveils Batman-inspired VR experience
'OTOY is the perfect partner to create new VR content for View-Master,' says Mattel’s Mark Morse.
Read More »Hasbro and Mattel to boast biggest BLE presence yet
"We are playing host to some of the largest stands the show has ever seen," said BLE brand director Anna Knight.
Read More »US: Hasbro and Mattel among toy firms to take new steps in children’s online privacy
Four big toy firms have agreed to terms to stop allowing third-party online marketers track the internet habits of children under 13.
Read More »Mattel to launch Hot Wheels, Barbie and American Girl nabi tablets
Each will boast digital content, experiences and accessories specific to each brand.
Read More »New Rogue One toys star in latest Go Rogue video
The new video shows off upcoming products from Hasbro, LEGO, Funko, Jakks Pacific and Mattel.
Read More »Mattel teams with Charlotte Olympia for new Barbie line
As well as a doll, the accompanying capsule range includes two clutches and Barbie-inspired shoes.
Read More »Fisher-Price enters ‘boogie wonderland’ with new Bright Beats toy line
Fisher-Price is hoping to gets kids and parents ‘boogying’ with the help of its new Bright Beats toys, and with a new campaign starring celebrity mum Kimberly Wyatt, the firm hopes the range will be a success at retail.
Read More »Life in the fast lane: Mattel’s Bryan Benedict on designing Hot Wheels
Bryan Benedict spent ten years designing real cars before Mattel came knocking. Now, as a senior Hot Wheels designer, he’s the brains behind a raft of character cars including Star Wars and Super Mario ranges. Here, he tells Billy Langsworthy what life is like working inside the engine-room of the world’s most prolific car manufacturer.
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