‘We are incredibly grateful to the Toy Trust and its members, including Mattel, for its very generous donation,’ says ellenor’s Hazel South.
Read More »Mattel teams with Village Cinemas Australia for Hot Wheels interactive cinema campaign
Driven by Mattel’s Hot Wheels brand, the Vjunior concept will feature digital, physical and interactive zones in a movie theatre, allowing kids to play while watching films.
Read More »Forbes names Mattel’s Max Steel movie as biggest flop of the year
Film grossed just over $4.4 million globally, but is yet to reach UK cinemas.
Read More »Mattel named global master toy partner for BattleClaw series
Entertainment company UYoung has signed the deal with Mattel, for games, action figures and other items inspired by the BattleClaw series.
Read More »Mattel debuts Ashley Graham Barbie doll
The firm is celebrating the model and body activist for 'pushing boundaries within fashion and for promoting a message of body positivity, self-acceptance and female empowerment'.
Read More »Mattel sees ‘strong response’ to Shimmer and Shine master toy line
Under partnership with Nickelodeon, the global toymaker is now preparing to extend its collection of toys based on the hit children’s pre-school property into the New Year.
Read More »Barbie readies Star Light Adventure RC Hoverboard campaign
The iconic doll is marking the release of the toy with a new viral video showcasing the doll travelling across London on the hoverboard.
Read More »Mattel CEO Christopher Sinclair ‘won’t hand over reins until turnaround complete’
The statement has been made in response to rumours that the firm was preparing for a change of the guard following the appointment of recruitment agency Spencer Stuart this week.
Read More »Mattel Creations to grow global content offering with Tongal
“Tongal is redefining the content model and we look forward to working closely with the team to further our brand strategies and build our storytelling platform.”
Read More »Hasbro, Mattel and LEGO conjure up new Doctor Strange lines
"We are excited to debut a merchandising programme that successfully captures the mystical nature of the franchise,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.
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