Tag Archives: Mattel

‘We are incredibly grateful to the Toy Trust and its members, including Mattel, for its very generous donation,’ says ellenor’s Hazel South.

Driven by Mattel’s Hot Wheels brand, the Vjunior concept will feature digital, physical and interactive zones in a movie theatre, allowing kids to play while watching films.

Film grossed just over $4.4 million globally, but is yet to reach UK cinemas.

Entertainment company UYoung has signed the deal with Mattel, for games, action figures and other items inspired by the BattleClaw series.

The firm is celebrating the model and body activist for 'pushing boundaries within fashion and for promoting a message of body positivity, self-acceptance and female empowerment'.

Under partnership with Nickelodeon, the global toymaker is now preparing to extend its collection of toys based on the hit children’s pre-school property into the New Year.

The iconic doll is marking the release of the toy with a new viral video showcasing the doll travelling across London on the hoverboard.

The statement has been made in response to rumours that the firm was preparing for a change of the guard following the appointment of recruitment agency Spencer Stuart this week.

“Tongal is redefining the content model and we look forward to working closely with the team to further our brand strategies and build our storytelling platform.”

"We are excited to debut a merchandising programme that successfully captures the mystical nature of the franchise,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products.