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Tag Archives: Mattel

Mattel makes sustainability pledge: “100 per cent recycled products and packaging by 2030”

Mattel has underlined its commitment to sustainability with a statement to ensure both its products and packaging are 100 per cent recycled, recyclable, or made from bio-based plastics by 2030. As part of the commitment, Mattel will launch an environmentally sustainable version of its Fisher-Price Rock-a-Stack in the first half …

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Gaming Innovation: From console wars to family gaming together

Argos launched its Book of Dreams, Mattel is bringing The Masters of the Universe franchise back to the mainstream, and everywhere you turn, people are wearing flatcaps and collecting vinyl records. It’s fair to say that the current taste for the nostalgic is fierce. At this time of year, it’s …

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Hot Wheels commemorates era of classic rock with Led Zeppelin line-up

Hot Wheels is celebrating the era of classic rock with the release of a series die-cast toy vans inspired by the artwork of some of Led Zeppelin’s most iconic albums. The five-vehicle collection is described by Mattel as a “New Hot Wheels Premium series for 2020, in commemoration of the …

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Fisher-Price launches ‘multi-million dollar’ Let’s Be Kids campaign

Fisher-Price has invested a multi-million dollar sum into a new campaign that invites grown-ups to look at the world through children’s eyes with the debut of its Let’s Be Kids initiative. Let’s Be Kids includes a series of video spots that feature a cast of Fisher-Price toys from across the …

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Barbie Store Fashion Pop Up extends contract at Liverpool One

The Barbie Store Fashion Pop Up, an exclusively opened fashion store from Mattel situated at Liverpool One, has extended its tenancy until Christmas Eve this year. The destination shopping spot that features a wardrobe of Barbie themed and inspired apparel and accessories, as well as exclusive in-store lines was opened …

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Kidz Bop partners with Barbie for first in its Christmas music video series

The children’s music brand Kidz Bop has partnered with Mattel to launch a special Christmas video series starring an all singing and dancing Barbie. The iconic fashion doll will perform alongside the Kidz Bop kids. The video series includes two original Kidz Bop songs, Kidz Bop Shuffle and Go Christmas …

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Former Mattel exec John Kimble joins Jakks Pacific

Jakks Pacific has appointed the former Mattel executive John Kimble as its new chief financial officer. Kimble will replace Brent Novak who was responsible for bringing Jakks Pacific through a recapitalisation process earlier this year. Kimble previously led the corporate development for Mattel. Jakks Pacific is currently valued at $29 …

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Mattel sees return of investor confidence with $600m bond sale

Mattel has sold $600 million in bonds to refinance the toymaker’s existing debt, following a halt to transactions earlier this year when an anonymous complaint drew attention towards the firm’s discrepancies in its accounting and internal controls. Mattel completed an internal investigation in late October and pledged to strengthen its …

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Putting neutral into gear: What’s the toy industry doing for gender inclusivity?

After some 60 years of dominating the fashion doll market with its Barbie brand – not without its fair share of controversies just as much as its successes – Mattel finally drew a firm line in the sand on the topic of gendered play last month, when it launched Creatable …

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Mattel champions ‘boundary pushing toy lines’ for 12 TOTY nominations

Having received no fewer than 12 finalist nominations in the Toy Association’s 2020 Toy of the Year Awards, Mattel has put its 2019 success down to ‘pushing boundaries with the experiences it brings to the market.’ Barbie, Fisher-Price, Hot Wheels and Jurassic World have been named among the Mattel brands …

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