Tag Archives: Mattel

The global entertainment powerhouse has also secured a new deal with DHX Media who will produce content for the Bob the Builder property, including Season 3 of the show, green-lit earlier this year.

MindRacers will allow fans to race Hot Wheels cars in an augmented reality world.

‘It's especially exciting to be designing an array of inclusive and diverse doll looks that can allow girls to see themselves better represented when they play,’ says Christian Siriano.

‘We aim to nurture the 'challenger spirit' in all kids by encouraging them to try, fail and repeat to achieve success,’ says Hot Wheels’ Chris Down.

‘This effort will entertain and inspire a new generation of families, and provide unique advertising opportunities on the largest family-focused, brand-safe network in the world,’ says Fullscreen’s Pete Stein.

Inspired by the escape room trend, this new game will hit shop shelves in Autumn.

Encouraging its female fanbase to feel more empowered and strong is key to WWE’s latest toy launch, which sees its famous female superstars visualised as a doll. Casey Collins, EVP of consumer products, reveals why this was the next logical step for the global company.

The deal comes as Mattel continues to increase its spend in the digital world, recognising the influence YouTube Kids has among young consumers today.

‘Our key power brands – Barbie, Hot Wheels and Fisher-Price – continued to show strength at retail in the second quarter,’ says Mattel’s Margo Georgiadis.

Mattel and Fireman Sam launched a national survey to ask children who their modern day hero was to celebrate the 4th birthday of Prince George.