Tag Archives: Mattel

After launching earlier this month in the UK and Italy, the playground craze has been in high demand from retailers.

The action figure will launch exclusively in Toys R Us, with a portion of all proceeds going towards the organisation.

The two pack snapped by a keen-eyed fan reveals first proper look at Steppenwolf villain.

How do toy companies navigate the gender minefield and also maximise sales? Nick Swift at Sense says it’s time to play.

The new launch joins the toy maker’s popular Barbie Fashionistas range and includes slim, broad and original body types, a Ken with a man bun and a figure with corn rows hairstyle.

The firm behind the likes of Barbie and Fisher-Price will ‘get back on track’ by placing firmer bets on emerging markets, a faster pace of toy development and by focusing more on digital play experiences.

The range once again confirms that Superman will appear in the upcoming blockbuster.

‘We were overwhelmed by the number of amazing entries we received for the first ever Fireman Sam Golden Helmet Awards,’ says Mattel’s Helen Genia.

Puzzle will feature the work of celebrated artist Harry Wysocki, while home decor will feature brands including Hot Wheels.

The toy firm is bolstering its ELA offering with additional Peppa Pig and Thomas toys, which have already surpassed sales expectations thanks to support from eOne and MattelThe toy firm is bolstering its ELA offering with additional Peppa Pig and Thomas toys, which have already surpassed sales expectations thanks to support from eOne and Mattel.