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Tag Archives: Mattel

Mattel to develop Thomas and Friends live-action and animation hybrid feature film

Mattel has partnered with the production company 2Dux² to develop a new feature film based on Thomas and Friends, the international toy maker has revealed this week. Coinciding with the 75th anniversary of the global franchise this year, the announcement has arrived amid this year’s Festival of Licensing. Under the …

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Smyths Toys releases its Top Ten Toys for Christmas 2020 with Star Wars, Super Mario and WWE on the bill

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

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Amazon reveals its own top toys for Christmas 2020 list

Amazon has revealed its own top toys for Christmas, joining the raft of retailers to handpick their choice of predicted best-sellers this festive season. Selected by a team of Amazon toy experts, this year’s list takes inspiration from cult TV, movies, and video game characters, alongside unboxing trends and tech-centric …

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Cardiff University scientists team with Barbie to prove the developmental benefits of doll play

The Barbie brand has collaborated with neuroscientists as Cardiff University to bring to light new evidence to suggest that playing with dolls activates regions in children’s brains that develops empathy and social information processing skills, even when playing with dolls by themselves. The 18 month study has been conducted by …

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Toy Industries of Europe reveals the winners of its 2020 Play For Change Awards

Toy Industries of Europe has revealed the winners of its 2020 Play For Change Awards, its inaugural awards that focusing on the recognition of toys and practices that help children confidently navigate the world with respect for themselves, others and for the planet. Whittled down from a long list of …

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Licensing nostalgia: Why Mattel is looking to the allure of yesteryear in 2020 and beyond

Whether it’s in the revival of the Masters of the Universe franchise, the ongoing celebrations for the 75th anniversary of Thomas and Friends, or the new waves that its pre-school brand Fisher-Price is making across markets right now, Mattel is well and truly tapping into the nostalgia trend this year. …

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Hasbro, Chicco, and Learning Resources among TIE’s Play for Change awards finalists

Hasbro, Chicco, Clementoni, and Learning Resources have been named among the nine finalists for the inaugural Play for Change awards, an initiative developed by Toy Industries of Europe to celebrate and champion the companies and products fueling changes in sustainability, and encouraging children’s future skills. Orchestrated by Toy Industries of …

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Smyths Toys launches its winter catalogue with new Kids TV and YouTube video campaign

The new Smyths Toys winter catalogue is landing in stores across the UK from today, boasting 300 pages of product showcasing and inspiration for this Christmas shopping season. To launch the catalogue, the toy retail giant has partnered with Mattel to produce a new video campaign, landing on Kids TV …

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Franchise Building: How WildBrain Spark is building the digital world of Mattel’s Cave Club

WildBrain Spark is an expert in navigating the YouTube scape and developing emerging IP in the children’s entertainment space into world-conquering franchises. This month, WildBrain Spark’s commercial director, Rachel Taylor illuminates the industry on the firm’s current partnership with Mattel and its new kids’ property Cave Club. YouTube has changed …

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US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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