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Tag Archives: Mattel

Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Mattel will now develop toys for all Disney-Pixar properties including Finding Nemo, Monsters Inc and the upcoming Onwards

Mattel is expanding its global licensing agreement with Disney to span new titles and develop toys inspired by characters from all Pixar Animation Studios’ film properties. Included in the new agreement are the upcoming 2020 movie releases, including Onward, as well as titles like Coco, Finding Nemo, Monsters, Inc., and …

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Mattel’s immersive Toy Story 4 ad campaign to hit cinema screens this summer

Mattel is partnering with the celebrity influencer family, Wayne and Frankie Bridge and the couple’s two children to create an immersive cinema ad for its new Toy Story 4 toy line. The new spot aims to ‘capture the magic behind the movie,’ by challenging cinema audiences to ‘catch the toys …

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Mattel sales buoyed by Barbie, Hot Wheels and Jurassic World as infant declines

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Barbie strikes up new fashion and doll collaboration with BAPE

Mattel’s fashion icon, Barbie is continuing to roll out the 60th anniversary celebrations with the launch of a new apparel collaboration with the fashion brand, BAPE. The deal will roll out across Japan, UK, the US and France. Under the new partnership, three-limited edition BAPE x Barbie dolls with BAPE …

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Fisher-Price recalls millions of baby sleeper products

Mattel has put out an urgent recall on millions of its Fisher-Price Rock ‘n Play Sleepers, following reports that linked the product to a number of baby deaths. The recall was announced last Friday by the US Consumer Product Safety Commission. The commission stated that at least 30 infants had …

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World’s youngest female pro skateboarder becomes new face of Polly Pocket

Mattel’s popular Polly Pocket franchise has named Sky Brown, the world’s youngest female professional skateboarder as its new global brand ambassador. The ten year old is one of the youngest girls to compete – and win a medal – as a professional skateboarding competition. Brown has been championed by the …

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Moose Toys taps industry veteran James Knight for GM of design

Moose Toys has tapped industry veteran, James Knight for the role of general manager of design for its boys, youth electronics, licensed and pre-school categories. The former LEGO, Spin Master, Mattel and Hasbro man has held senior positions with some of the industry’s biggest players over the past 20 years, …

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WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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MGM names new VP of global consumer products and experiences

Robert Marick will be responsible for overseeing the expansion of MGM’s traditional merchandise, interactive and consumer products business. He is also developing a global strategy with a focus on consumer products licensing, digital and gaming.

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