Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price toys. Fisher-Price joins Barbie, MEGA,…
Rubies has announced that another iconic property from Mattel will be joining its 2022 collection, with the addition of He-Man…
Mattel this week launches a nationwide resource designed with educators to engage primary schools and KS2 pupils in learning about…
Barbie, the top global toy property of the year*, is partnering with Rubies on a brand-new Barbie dress-up collection for…
To celebrate National Dinosaur Day on Sunday 15 May, Mattel has unveiled fun new research that found a third of…
Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing…
Kilburn Live, a specialist in branded live entertainment, has revealed a partnership with Mattel, Inc. for a new upcoming immersive…
Mattel, Inc. has announced a new goal to reduce plastic packaging by 25% per product by 2030. This new target is…
Mattel has announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE…
Mattel and Warner Bros. Pictures have announced that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring…