Mattel

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price toys. Fisher-Price joins Barbie, MEGA,…

2 months ago

Rubies lands new He-Man and the Masters of the Universe licenses

Rubies has announced that another iconic property from Mattel will be joining its 2022 collection, with the addition of He-Man…

3 months ago

Mattel takes the PlayBack message into UK schools

Mattel this week launches a nationwide resource designed with educators to engage primary schools and KS2 pupils in learning about…

3 months ago

Rubies strengthens partnership with Mattel with all-new Barbie costumes

Barbie, the top global toy property of the year*, is partnering with Rubies on a brand-new Barbie dress-up collection for…

3 months ago

Mattel unleashes Jurassic World Dominion toy range on London to mark National Dinosaur Day

To celebrate National Dinosaur Day on Sunday 15 May, Mattel has unveiled fun new research that found a third of…

3 months ago

Mattel, Hasbro and Acamar Films among confirmed exhibitors at BLE 2022

Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing…

3 months ago

Immersive touring attraction to bring The World of Barbie to life

Kilburn Live, a specialist in branded live entertainment, has revealed a partnership with Mattel, Inc. for a new upcoming immersive…

3 months ago

Mattel announces new sustainability goals

Mattel, Inc. has announced a new goal to reduce plastic packaging by 25% per product by 2030. This new target is…

4 months ago

Mattel launches He-Man and the Masters of the Universe Roblox experience

Mattel has announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE…

4 months ago

J.J. Abrams’ Bad Robot to bring Hot Wheels to the big screen

Mattel and Warner Bros. Pictures have announced that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring…

4 months ago