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Tag Archives: Mattel

One Harry Potter toy is sold every five minutes in the UK as franchise hits £44m in value sales

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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Hot Wheels teams with football freestylers F2 for slate of head to head challenges

The worlds of football and Hot Wheels collide as Mattel’s popular racing car franchise partners Youtube’s F2 Freestylers to kick off a slate of head to head challenges. The partnership launches with a hero challenge video that will live on F2’s popular channel, which has over 10 million subscribers. The …

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Mattel and DHX Media to launch Polly Pocket second season

DHX Media and Mattel have greenlit a 26-episode second season ofPolly Pocket, the popular animated series based on Mattel’s original micro-scale doll brand. On top of this, Universal Kids, part of NBCUniversal’s Entertainment and Lifestyle Group, has pocketed both seasons, and will begin airing season one in the US this …

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Mattel rejects merger bid from MGA Entertainment

Mattel has rejected another merger offer from MGA Entertainment’s CEO Isaac Larian, the boss of the Bratz Dolls maker revealed earlier this week. Now widely reported across business media, MGA Entertainment made the proposal in a letter to Mattel’s CEO Ynon Kriez, but was rebuffed in a response that stated …

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Mattel extends DC Universe partnership and lines up new DC Super Hero Girls content

Mattel has extended its global licensing agreement with Warner Bros. Consumer Products to continue to be the toy licensee for DC in the girls, pre-school, vehicles, games and novelty toy categories. The agreement will support and grow existing DC Universe franchises, as well as new content for DC Super Hero …

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Mattel, app games and digital IP: “We’ll always be a toy business first”

Mattel’s head of digital Andrew Chan sees a big future in apps and gaming for the global toymaker and its brand portfolio, despite the firm’s unwavering position in the toy industry. Here he talks to Robert Hutchins about Thomas & Friends, app games and this new digital arm’s global ambition …

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Mattel celebrates first female Grand Prix winner in fight against gender stereotyping

Mattel is once again looking to tackle the issue of gender stereotypes, this time by putting the power of its popular Matchbox brand in the hands of those least likely to play with them, girls. In both celebrating International Women’s History Month while hoping to break down gender stereotype barriers, …

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Hot Wheels’ construction toy meets video game TechMods is on Indiegogo now

Mattel has turned its attention to the crowdfunding platform, Indiegogo to launch its new connected play offering, Hot Wheels TechMods Accelo GT. The latest in the firm’s endeavours to capture the connected play audience, the concept, launched under the Hot Wheels banner is recognised as the first buildable RC car …

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Disney-Pixar release latest Toy Story 4 trailer

Disney has released the second full-length trailer for this summer’s Toy Story 4, offering audiences a better idea of just who Duke Caboom – the daredevil bike riding toy voiced by Keanu Reeves – really is. Toy Story’s famed collection of original toys, including Woody, Buzz Lightyear and the Potato …

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