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Tag Archives: Mattel

Mattel’s iconic Barbie makes play for surprise unboxing space with Colour Reveal

Mattel’s iconic fashion doll brand, Barbie, is making a play for the surprise unboxing scene with the launch of a new take on the space – Colour Reveal. Through the new launch, the brand is looking to utilise its over 60 year heritage of innovating in the fashion doll sector …

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Mattel enters the collectables market with Cloudees launch

Mattel has entered the collectables market for 2020 with the introduction of its innovative new Cloudees brand, a surprise pet character hidden in the cosy depths of a soft and fluffy cloud. Designed to bring together all of the most popular trends in the girls’ collectables space, including unboxing, surprise …

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Spin Master unveils first DC master toy line-up with major Batman focus

One year and one week after news that Spin Master had acquired the DC master toy license from Mattel was made public, the Canada-based toymaker has finally detailed the much-anticipated toy line-up. Batman takes centre stage in the toy line-up that was revealed exclusively by Entertainment Earth on January 1st, …

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Fisher-Price partners with TOWIE star Lydia Bright for new baby gear collection

Fisher-Price is kicking off the new year with the launch of its Terrazzo Pacific Pebbles baby gear collection, a new range developed in partnership with the former TOWIE star and celebrity mum to be Lydia Bright.  The Terrazzo Baby Gear collection offers a new style of nursery essentials, with an …

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Netflix and Mattel Televisions are rebooting He-Man and the Masters of the Universe

It’s been made official, Mattel and Netflix have the power, and are wielding it to delight the children in us all, with the return of He-Man and the Masters of the Universe. The pair is producing an original CG animated adventure series that will reimagine the popular toy franchise with …

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Mattel makes sustainability pledge: “100 per cent recycled products and packaging by 2030”

Mattel has underlined its commitment to sustainability with a statement to ensure both its products and packaging are 100 per cent recycled, recyclable, or made from bio-based plastics by 2030. As part of the commitment, Mattel will launch an environmentally sustainable version of its Fisher-Price Rock-a-Stack in the first half …

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Gaming Innovation: From console wars to family gaming together

Argos launched its Book of Dreams, Mattel is bringing The Masters of the Universe franchise back to the mainstream, and everywhere you turn, people are wearing flatcaps and collecting vinyl records. It’s fair to say that the current taste for the nostalgic is fierce. At this time of year, it’s …

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Hot Wheels commemorates era of classic rock with Led Zeppelin line-up

Hot Wheels is celebrating the era of classic rock with the release of a series die-cast toy vans inspired by the artwork of some of Led Zeppelin’s most iconic albums. The five-vehicle collection is described by Mattel as a “New Hot Wheels Premium series for 2020, in commemoration of the …

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Fisher-Price launches ‘multi-million dollar’ Let’s Be Kids campaign

Fisher-Price has invested a multi-million dollar sum into a new campaign that invites grown-ups to look at the world through children’s eyes with the debut of its Let’s Be Kids initiative. Let’s Be Kids includes a series of video spots that feature a cast of Fisher-Price toys from across the …

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Barbie Store Fashion Pop Up extends contract at Liverpool One

The Barbie Store Fashion Pop Up, an exclusively opened fashion store from Mattel situated at Liverpool One, has extended its tenancy until Christmas Eve this year. The destination shopping spot that features a wardrobe of Barbie themed and inspired apparel and accessories, as well as exclusive in-store lines was opened …

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