Tag Archives: Mattel

Mattel supports global LGBTQ+ community with It Gets Better Project donation and new UNO Play with Pride

Mattel has thrown its weight behind the It Gets Better Project, an international nonprofit organisation dedicated to empowering and connecting the LGBTQ+ community around the world, with the launch of the new UNO Play with Pride. The new rainbow themed and It Gets Better Project branded deck has been developed …

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Mattel details its global toy take back programme Mattel PlayBack

Mattel has detailed a new toy take back programme to enable families to extend the life of their Mattels toys once they are finished playing with them, and save unwanted toys from landfill. The new programme is called Mattel PlayBack and has been designed to recover and reuse materials from …

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Playmonster names former Mattel exec Hollie Holmes its new global head of licensing

The international toy firm, Playmonster, has appointed a new global head of licensing in the form of Hollie Holmes, an industry expert boasting more than 20 years experience of the consumer products business. In her newly created role, Holmes will oversee the company’s global licensing business with an emphasis on …

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Toymaster thrilled with Mattel’s support of indie retail through major new digital campaign

Toymaster has expressed its delight over a new partnership with Mattel who has joined forces the buying group to drive footfall into local Toymaster stores through a dynamic digital campaign launching on May 4th. The toy maker has launched a new initiative to help support the independent toy retail sector …

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Mattel named global toy partner for new animated series from Chris ‘Ludacris’ Bridges, Karma’s World in 9 Story partnership

Mattel has joined forces with 9 Story Media Group and Karma’s World Entertainment for a multi-year global licensing deal for the new CG animated series created by Chris ‘Ludacris’ Bridges, called Karma’s World. The series is set to premiere on Netflix later this year, while Mattel will be rolling out …

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Record quarter for Mattel as CEO Ynon Kreiz welcomes “exceptional results reflective of firm’s turnaround”

Mattel has seen first quarter net sales up by 47 per cent year on year in what the toy maker’s chairman and CEO, Ynon Kreiz has called ‘another record quarter for the company’ with “exceptional results” reflective of the firm’s turnaround. This marks Mattel’s third consecutive quarter of growing market …

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Mattel’s classic Rock ‘Em Sock’ Em Robots game heads to big screen with Universal and Vin Diesel

The classic battling robot tabletop game, Rock ‘Em Sock ‘Em Robots is heading to the screen as plans to develop a live-action motion picture starring Vin Diesel get underway. The project is the combined efforts of Mattel Films and Universal Pictures, who are working with Vin Diesel’s own production company, …

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Mattel’s Matchbox brand aims to be 100 per cent eco-friendly with Drive Towards a Better Future campaign launch

Mattel has taken its commitment to sustainability into the die-cast vehicles space, with the launch of its Drive Toward a Better Future campaign to make all Matchbox cars, play-sets, and packaging from 100 per cent recycled, recyclable, or bio-based plastic. Featuring innovative electric vehicles and environments that model the real …

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Kick flipped | Has the toy industry helped fuel a surge in female skateboarders?

The toy industry’s increased engagement with the UK skateboarding scene is one among a number of factors contributing to a surge in participation in the sport, particularly among younger girls starting out for the first time. According to Skateboard GB, the official body for UK skateboarding, the past year has …

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Mattel relaunches its classic die-cast Matchbox range with Best of Europe Car Assortment

Mattel is launching an all-new range of Matchbox vehicles that will pay homage to the most iconic car manufacturers in Europe including Land Rover, Audi, Mercedes, and Porsche. The new range from Matchbox will celebrate names from across the UK, Germany, France, Italy, and Russia, featuring 100 per cent licensed …

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