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Tag Archives: Mattel

Uno launches major social media campaign across TikTok and Instagram

Are you a Sore Loser, a Dodgy Dealer, a Victory Dancer, or do you simply make up your own rules to suit your game? Whichever it is, Uno is celebrating the ‘four different types of player personalities’ through the launch of a new digital campaign. The campaign – titles #unowhoyouare …

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Mattel names former Campbell Soup executive Anthony DiSilvestro its new chief financial officer

Mattel has appointed the former Campbell Soup Co. executive Anthony DiSilvestro to the role of chief finance officer, following the conclusion of an investigation into accounting issues that saw the toy company restate its past earnings. DiSilvestro will replace Joseph Euteneuer whose departure from the firm was detailed in October …

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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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Mattel takes up arms against COVID-19 as it focuses production on face masks and PPE

Mattel has become the latest toy company to join in the fight agains the deepening COVID-19 pandemic, dedicating a slice if its production line to face masks in order to meet the urgent demand for medical supplies in the US. In a post across social media, Mattel’s president and COO, …

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Mattel unveils British gold medallist Dina Asher-Smith as its latest Barbie Shero

Mattel has revealed Olympic Gold Medallist and the fastest British woman in history, Dina Asher-Smith, as its latest Barbie Shero with the grand unveiling of a new one-of-a-kind doll created in her likeness. The initiative has been devised to celebrate the World Champion and four times European Champion – and …

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Matters of the mind: A look at the emerging wellness and mindfulness trend in toys

One of the noticeable trends to have emerged from this year’s Toy Fair season was the growing awareness around wellness, wellbeing, and mindfulness among children. Robert Hutchins takes a look at how the topic is casting off past misconceptions and finding credibility in the children’s sector At the start of last …

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Peter Andre, Spencer Matthews and Harry Judd celebrate 75 years of Thomas and Friends

Peter Andre, Spencer Matthews, and Harry Judd have teamed up to deliver a digital story showcase, Reading with Friends, to mark the 75th anniversary celebrations of Thomas & Friends. To celebrate the storytelling of Thomas & Friends’, the three fathers read aloud a story from the first book up to …

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A bountiful Toy of the Year Awards for Mattel ends with four major category wins

Mattel celebrated its most bountiful Toy of the Year Awards – the annual awards ceremony that precedes New York Toy Fair each year – to date, with a total of four wins across Action Figure of the Year, Game of the Year, Infant/toddler toy of the year, and Vehicle of …

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Florence Nightingale, Ella Fitzgerald, and Billie Jean King join Barbie’s Inspiring Women Series

Florence Nightingale, Ella Fitzgerald, and Billie Jean King have been added to Mattel’s expanding Inspiring Women Series under the Barbie brand for 2020, joining the likes of Frida Kahlo, Rosa Parks, and Sally Ride in a range that pays tribute to some of history’s most inspiring role models. Each doll …

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Mattel celebrates Tokyo 2020 with launch of first Olympic Games toy collection

Mattel is celebrating Tokyo 2020 with the launch of the first Olympic Games toy collection, featuring a variety of products from across its Barbie, Hot Wheels, and UNO brands. In an exclusive licensing agreement with the International Olympic Committee, Mattel will launch a range of products and toys each reflecting …

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