Tag Archives: Mattel

WWE and Mattel extend global partnership

WWE and Mattel have announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. The portfolio of innovative toys that Mattel and WWE have developed together since 2009 are currently stocked in …

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Fleur East Hosts Barbie premiere party to celebrate the Barbie: Big City, Big Dreams movie on POP

Barbie will host its first-ever virtual premiere this weekend with the help of popstar, TV host and radio DJ Fleur East. The event will air exclusively on the Barbie UK Facebook at 9.30am, just before the brand-new musical movie Barbie: Big City, Big Dreams debuts on POP at 10am. Barbie …

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Mattel reports third quarter 2021 financial results

Mattel has reported its third quarter 2021 financial results, boosted by strong performances from Barbie and Hot Wheels. POS grew high single digits, with strength in North America, EMEA, and Latin America more than offsetting the impact of temporary retail closures in several countries in Asia-Pacific. Mattel in Europe was up 2.7% …

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Mattel announces licensing agreement for Disney and Pixar’s upcoming feature ‘Lightyear’

Mattel has announced that it has entered into a licensing agreement for Disney and Pixar’s Lightyear, the origin story of Toy Story’s Buzz Lightyear. Through the agreement, Mattel has global (excluding Japan) licensing rights to develop a line of toys for the Lightyear franchise, including action figures, playsets, role play, …

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Barbie gives L’Oréal Professionnel’s Steampod a limited-edition pink makeover

Fans of L’Oréal Professionnel’s innovative Steampod hair styler will be thrilled to know that a new, limited-edition pink Barbie model is set to the hit the shelves this month. With over 2.2 million followers on her @BarbieStyle Instagram page, Mattel’s Barbie is a recognised fashion influencer. So when L’Oréal Professionnel …

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Mattel UK and celebrity Ferne McCann team up for Barbie Dreamhouse competition

Ferne McCann, star of ITV2 hit First Time Mum has revealed her daughter Sunday’s bedroom makeover for the first time, and launched a nationwide competition giving parents a chance to win an incredible Barbie Dreamhouse-inspired bedroom makeover for their child. Sunday’s first ‘big girl’s bedroom’ has been designed to look …

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Miniland, dantoy and LEGO win big at 2021 Play for Change Awards

Toy Industries of Europe (TIE) has revealed the winners of the 2021 Play for Change Awards. The winning entries were announced by jury chairman John Baulch during a virtual ceremony during which EU Commissioner for Equality, Helena Dalli, underlined the important role of the toy sector in driving positive change …

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Barbie defies gravity: iconic doll enjoys “space” flight to encourage girls into STEM careers

Mattel’s Barbie is partnering with the European Space Agency (ESA) and its only active European female astronaut Samantha Cristoforetti to celebrate ‘Women in Space’ and inspire girls everywhere to see the STEM field as a viable career option. The collaboration sees Samantha’s doll sent on a Zero-G flight and educational …

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Die-casting call | Hot Wheels calls on UK car enthusiasts to enter its Hot Wheels Legends event

Hot Wheels is calling on the UK’s population of car enthusiasts to submit their classic, modified, or race cars to its Hot Wheels Legends event, for the chance to see their pride and joy immortalised as a die cast model. The team will select one lucky winner, deeming their car …

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