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Tag Archives: Mattel

By the power of Mattel and Hollywood’s Kevin Smith, He-Man is getting a new anime series on Netflix

Kevin Smith is teaming up with Mattel to produce a new He-Man anime series for the streaming platform, Netflix.  The move follows a recent resurgence for the Mattel brand He-Man and the Masters of the Universe the past few years, having been brought back into public attention via Netflix’s popular …

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Mattel unveils Star Wars: A New Hope inspired Barbie collection

Mattel has teamed up with Disney and Lucasfilm’s iconic sci-fi franchise Star Wars to release a new Barbie collection that pays homage to Star Wars: A New Hope. The collection is inspired by the film’s original concept art and re-imagines its cast of characters as Barbie dolls, with the only-to-be-expected …

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Mattel tapped as global toy partner for Paramount’s Top Gun franchise

Keen to grab a piece of the action when the highly anticipated Top Gun sequel lands in cinemas next summer, Mattel has been named the global toy partner for Paramount Pictures’ follow-up title, Top Gun: Maverick. The global toymaker has picked up the rights to develop toys across multiple categories, …

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Hot Wheels and Barbie still lead Mattel’s Q2 growth as pre-school sees decline

Mattel might still be losing money, but things are looking far from over for the California-based toymaker who recently painted an optimistic picture with for its multi-year turnaround plans with its latest second quarter results. Net sales increased 2 per cent to $860.1 million compared to the $840.7 million in …

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Amazon unveils its top ten toys for Christmas 2019

Mattel’s Pictionary Air, John Adams’ Bank Attack Game, and Asmodee’s Harry Potter Dobble have been named among the family-favourites tipped to be Amazon’s best-sellers this Christmas. The online giant has released its own Top Ten Toys for Christmas this year, some 146 days out from the big event, with a …

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Barbie celebrates David Bowie with Ziggy Stardust makeover

Following the recent launch of its first space oddity Barbie in the shape of the European Space Agency’s woman astronaut, Samantha Cristoforetti, Mattel is seemingly continuing with the out-of-this-world theme, this time in homage to our own Moonage Daydream, David Bowie. Detailing the launch this week, Mattel is paying tribute …

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Mattel partners with the European Space Agency for Samantha Cristoforetti astronaut Barbie

Mattel has created a new Barbie in the likeness of the European Space Agency’s only active woman astronaut, Samantha Cristoforetti, as part of the company’s own mission to encourage young girls into STEM subjects. The collaboration with ESA is part of Mattel’s aim to bridge the Dream Gap, a campaign …

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Mattel celebrates Thomas & Friends: Digs & Discoveries with Thomas Land special screening

An exclusive Thomas and Friends screening took place at Drayton Manor, the home of Thomas Land, this weekend, as Mattel pulled out the stops to celebrate the new Thomas and Friends: Digs and Discoveries specials this season. Channel 5 Milkshake presenters Kemi Majeks and Derek Moran hosted the event on …

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Hot Wheels live show to crash into Europe in 2020

Mattel’s Hot Wheels brand is landing in Europe with a touring live show that will bring full-sized Monster Trucks that perform all manner of stunts to the UK, Poland and Denmark next year. The European leg of the tour follows the brand’s live show launch in the US earlier this …

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One Harry Potter toy is sold every five minutes in the UK as franchise hits £44m in value sales

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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