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Tag Archives: Mattel

Barbie strikes up new fashion and doll collaboration with BAPE

Mattel’s fashion icon, Barbie is continuing to roll out the 60th anniversary celebrations with the launch of a new apparel collaboration with the fashion brand, BAPE. The deal will roll out across Japan, UK, the US and France. Under the new partnership, three-limited edition BAPE x Barbie dolls with BAPE …

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Fisher-Price recalls millions of baby sleeper products

Mattel has put out an urgent recall on millions of its Fisher-Price Rock ‘n Play Sleepers, following reports that linked the product to a number of baby deaths. The recall was announced last Friday by the US Consumer Product Safety Commission. The commission stated that at least 30 infants had …

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World’s youngest female pro skateboarder becomes new face of Polly Pocket

Mattel’s popular Polly Pocket franchise has named Sky Brown, the world’s youngest female professional skateboarder as its new global brand ambassador. The ten year old is one of the youngest girls to compete – and win a medal – as a professional skateboarding competition. Brown has been championed by the …

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Moose Toys taps industry veteran James Knight for GM of design

Moose Toys has tapped industry veteran, James Knight for the role of general manager of design for its boys, youth electronics, licensed and pre-school categories. The former LEGO, Spin Master, Mattel and Hasbro man has held senior positions with some of the industry’s biggest players over the past 20 years, …

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WWE taps in Smyths Toys and Mattel in UK-wide WrestleMania campaign

WWE is going big ahead of this season’s WrestleMania showdown, having secured a promotional partnership with all 118 Smyths Toys stores across the UK and Ireland. In preparation of WrestleMania 35 taking place this Sunday, April 7th, the globally-revered wrestling brand is delivering an in-store event, offering fans the chance …

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MGM names new VP of global consumer products and experiences

Robert Marick will be responsible for overseeing the expansion of MGM’s traditional merchandise, interactive and consumer products business. He is also developing a global strategy with a focus on consumer products licensing, digital and gaming.

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Bandai UK grows its senior team with Nigel Kay and Gareth Mitchell

Kay comes equipped with over 16 years’ experience in the toy industry, having held roles with the likes of Hasbro where he managed to Toy Specialist channel and the Growth Channel, as well as Mattel, where he was responsible for formulating a new business development strategy.

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Barbie celebrates International Women’s Day with ‘Sheroes’ range of inspirational figures across the globe

The Barbie ‘Shero’ range spans the likes of the US tennis player Naomi Osaka and German cycling champion, Kristina Vogel, through to the likes of the Peruvian activist and entrepreneur Mariana Costa and the French director, Lisa Azuelos.

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