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Tag Archives: Mattel

US toy giant Walmart reveals its own top toy picks for Christmas 2020

The US toy giant, Walmart has revealed its own top toy picks for the Christmas season, featuring no less than 36 of the products its tips as the hottest toys for 2020. The list, understandably features a large portion of Walmart exclusives, including lines from LEGO, Mattel, and Ryan’s World, …

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Mattel’s Hot Wheels reignites partnership with YouTube’s The F2

Hot Wheels has renewed its partnership with the YouTube superstars F2 Freestylers – the hosts of the biggest football YouTube platform in the world – to create a series of head to head challenges that merge football freestyling and the collectable car brand. Mattel first procured the partnership back in …

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Mattel Television to launch musical Barbie movie to Netflix, Barbie Princess Adventures

Mattel Television has partnered with the animation studio Mainframe to launch a new animated musical adventure to Netflix this year in the shape of Barbie Princess Adventure. The new feature animation will launch with its own soundtrack which will be made available across all streaming platforms on August 28th. The …

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Mattel has the power in new Masters of the Universe toy line reveal featuring UNO, Fisher-Price and Mega Construx

Mattel has unveiled a new generation-spanning collection of toys, action figures, tabletop games and even a themed version of its popular card game UNO all based on the Masters of the Universe franchise, proving that the global toymaker really does ‘have the power.’ Revealed at this year’s virtual edition of …

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Intellivision lines up Mattel, USAopoly, and Sesame Workshop partnerships for its gaming system reboot Amico

Intellivision Entertainment, the video game industry pioneer and team behind the upcoming Intellivision Amico launch, has detailed significant additions to its game portfolio, as well as new licensing partnerships with the likes of Mattel and Sesame Workshop. The latest partnerships were revealed in a virtual press event hosted by Tommy …

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Thomas & Friends celebrates International Friendship Day with interactive and digital mosaic image

Thomas & Friends unveiled a new digital artwork by renowned artist Nathan Wyburn to celebrate this year’s International Friendship Day on July 30th. The interactive mosaic image is made up of 400 pictures made by children from around the UK of themselves with their friends which they drew on their …

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Chicago Toy & Game Group reveals its Young Inventor Challenge winners

The Chicago Toy and Game Group has revealed the winners of the CHITAG Young Inventor Challenge: Spring Edition, announced in association with its sponsors this year, Mattel, Magformers, Scholastic, and the American Specialty Retailer Association. Launched in May in response to Covid-19, this special edition of CHITAG’s annual autumn Young …

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Mattel is encouraging girls to pursue leadership roles with new Barbie 2020 Campaign Team range

Mattel is pursuing its goal of exposing girls to future-shaping role models, this time with the announcement of its Barbie 2020 Campaign Team range, a new career set that focuses on characters in public leadership roles. The new career set includes four diverse dolls with roles that make a winning …

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Barbie and Uno sales help Mattel to better than expected second quarter earnings

Barbie and Uno has seen both kids, families, and Mattel through the coronavirus pandemic as the global toymaker beats it quartlery sales expectations, buoyed by a surge on families keeping their kids entertained through lockdown. Mattel said it was expecting its sales to improve in the coming months, compared with …

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Mattel appoints new audit committee member to its board of directors

Mattel has appointed Diana S Ferguson, chief financial officer of Cleveland Avenue to the company’s board of directors, where she will serve on the audit committee of the board and assume the role of chair of the audit committee from September this year. “Diana is a highly experienced executive who …

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