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Tag Archives: Mattel

Mattel to launch six-week Barbie Store Fashion pop-up at Liverpool One

Mattel is gearing up for the opening of a six week Barbie Store Fashion Pop-Up in Liverpool One this weekend, debuting limited edition clothing and accessories for kids and adults. A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas, Barbie Career Dolls, and …

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Mattel introduces Barbie Judge as 2019 Career of the Year doll

Mattel has unveiled Barbie Judge as its 2019 Career of the Year doll, coinciding with a partnership with GoFundMe to raise the money for a project to help girls fight self-doubt when thinking about their career aspirations. The partnership is timed to land on the one year anniversary of the …

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Ravensburger bolsters licensed jigsaw offering with Barbie 60th and School of Roars collections

Ravensburger has bolstered its licensed jigsaw puzzles collection this season, having secured partnerships with both Mattel to develop a line of Barbie 60th anniversary puzzles for the US market, and Atlantyca Entertainment to launch a new School of Roars line to Italy. The tabletop expert will produce School of Roars-branded …

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Mattel’s Richard Dickson joins esteemed keynote line-up at this year’s CHITAG Inventor Conference

Mattel’s president and COO, Richard Dickson will be joining a line-up of esteemed keynote speakers, including David Fuhrer, MD of BlueSquare Innovations, and Robert Fuhrer, owner of NexToy at this year’s CHITAG Inventor Conference. The Chicago Toy and Game Group has now detailed the 2019 schedule and speaker line-up for …

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Mattel launches UNO Braille

Mattel has announced the launch of UNO Braille, the first official UNO card deck featuring braille. The new game will make game play widely accessible for the more than 7 million blind and low-vision Americans in the US. Designed in partnership with the National Federation of the Blind, the oldest and …

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French toymakers sign agreement to rid industry of gender stereotyping

Toymakers in France have drawn up a charter to rid toys and games of gender stereotypes, that the government has blamed for keeping girls from pursuing careers in maths, science and other STEM focused subjects. The charter for a ‘balanced representation (of gender) in toys’ was signed by the French …

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Mattel launches first gender inclusive fashion doll line with Creatable World

Mattel has launched its first gender inclusive fashion doll line in Creatable World, a new customisable doll line that offers ‘endless combinations’ as kids are encouraged to create their own characters from a wardrobe of options, accessories, and wigs. In Creatable World, dolls do not conform to any gender stereotype, …

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Mattel lines up toy and publishing partners for Thomas & Friends 75th anniversary

Mattel has secured a raft of new partnership deals spanning toys, publishing, and retail as the team charges full steam ahead to celebrate Thomas & Friends’ 75th anniversary next year. Created by the Reverend. W. Awdry for his son in 1945, publishing remains a strong part of the Thomas brand …

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Barbie scoops Best Licensed Dress Up win at 2019 Licensing Awards

Barbie was awarded the prestigious accolade for Best Licensed Dress Up & Partyware Range at the 2019 Licensing Awards this week, following a recently launched partnership with the adult dress up partner, Smiffys. Emerging victorious amid some strong competition, the brand accepted the award at Tuesday night’s event at The …

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Tom Hanks to take on role of Mattel’s Major Matt Mason in another toy film adaptation

Tom Hanks is casting aside the cowboy hat so familiar from the Toy Story franchise and donning the space suit, this time to play the role of an astronaut in an entirely different, big bucks toy movie. Amid the current Hollywood trend to adapt almost every toy brand into a …

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