Tag Archives: Mattel

Mattel Television is developing a game show around its popular family game UNO

Mattel’s world popular card game UNO has landed a new television deal, as the global toy maker detailed this week its plans to develop a new game show around the family gaming brand. Described as a ‘larger than life televised competition,’ the UNO Game Show will feature four teams who …

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ITV’s How to Spend it Well at Christmas shows that ‘inclusivity in toys is commercially viable’

Doing what he does best, Philip Schofield uncorked that bottle of the nation’s warm, fuzzy feelings and poured us all a large glass of the festive mood last night with the return of ITV’s How to Spend it Well at Christmas; the first episode in the fourth series of the …

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Popular ’80s puppet toy line Boglins is making a comeback on Kickstarter

A popular collectable of the late ’80s, Boglins are making a comeback for 2020 thanks to the success of a Kickstarter campaign developed by Surge Licensing and TriAction Toys to resurrect the range of creepy monster-like puppets. Originally developed by Mattel, Boglins became a hit line from 1987 to 1989 …

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“Innovation is key to keeping the spirit of Christmas alive,” says TIE’s Sanjay Luthra in open letter to the toy industry

Innovation will be the key to keeping the spirit of Christmas alive in the face of widespread social distancing measures this festive season, says Sanjay Luthra, chairman of Toy Industries Europe and MD of Mattel EMEA, who has heaped praise on an adaptive industry for its embrace of the online …

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Mattel and Sanrio fashion new partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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Mattel and The Entertainer partner to create a virtual Christmas grotto experience for children

The global toy maker and children’s entertainment unit, Mattel, has partnered with the UK high street toy retailer, The Entertainer, to create a virtual grotto experience for children missing out this Christmas due to the coronavirus pandemic. With government restrictions, lockdowns, and social distancing measures taking experiences and events off the …

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Super Mario, Star Wars and Yoto Player: ITV’s This Morning reveals its Top Toys for Christmas 2020

The popular children’s audio and story-telling system, Yoto, has found its place alongside some of the biggest names in children’s toys this year, having been named among the Top Toys for Christmas 2020 as selected by ITV’s This Morning. Toys received top billing on the popular day-time show as presenters …

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Industry veteran Doug Wadleigh named global president of Goliath’s new Toy Division

The toy industry veteran, Doug Wadleigh has joined Goliath as the global president of its newly formed LA-based toy division. In this position, Wadleigh will amplify current global hit brands like Vet Squad and Animagic, as well as top shelf distribution brands such as Crayola, Ryan’s World and Squeezamals. Wadleigh …

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Toys R Us relaunches its Geoffrey’s Hot Toy List for Christmas 2020 in mission to be ‘source to bring play to families’

Not one to be left out of the pre-Christmas top toy prediction showdown, Tru Kids Brands – the parent company of the Toys R Us brand – has relaunched its annual Geoffrey’s Hot Toy List for the 2020 festive season, offering the world a run through of the 20 toys …

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Here’s the long list of every toy on the DreamToys 2020 Christmas predicted best-sellers

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee …

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