Tag Archives: Mattel

Oxford ‘twinned’ with Thomas & Friends’ Island of Sodor as it’s named UK’s Friendliest City

Oxford is to be ‘twinned’ with the Island of Sodor – the home of Thomas the Tank Engine – having been recognised as the UK’s friendliest city when it topped the newly created Thomas & Friends Friendship Index earlier this month. Launched to mark International Friendship Day today (July 30th), …

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Mattel sees Q2 sales hit $1.03bn as EMEA growth outpaces the toy industry

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

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Mattel launches Masters of the Universe: Revelation soundtrack as series debuts on Netflix

Mattel has partnered with Warner Music Group’s Arts Music division to detail the launch of a new Masters of the Universe: Revelation soundtrack, composed the award winning Bear McCreary, delivering its latest dose of nostalgia-driven pop culture in audio format. The soundtrack to the Netflix Original series is available through …

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Mattel’s Richard Dickson and Roz Nowicki to deliver keynote at Licensing Expo Virtual

Mattel’s president and COO, Richard Dickson and the firm’s head of global consumer products and franchise marketing, Roz Nowicki will be taking to the stage at the upcoming Licensing Expo Virtual next month, when the pair deliver the online conference’s Day Three Keynote address. In a fireside chat titled Mattel …

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Mattel, Playmobil and Just Play strengthen Spirit toy lines as new film rolls out across EMEA

Universal Brand Development has launched a cross-category consumer products programme centered on the latest chapter in the DreamWorks Animation Spirit franchise, as the new animated feature film, Spirit Untamed rolls out across EMEA this summer. Having premiered in Central London last weekend at an event attended by celebrities and their …

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MGA Entertainment, Mattel and Hasbro line-up for Brand Licensing Europe 2021

MGA Entertainment, Hasbro Consumer Products, Mattel Brands, and the Science Museum Group are among the names confirmed to be exhibiting at this year’s Brand Licensing Europe as the industry readies to meet face-to-face once again at ExCeL London this November. With just over four months until the in-person return of …

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DKB Toys appoints former WHSmith Travel buyer, George Stone to its UK buying team

DKB Toys and Distribution has responded to the recent account growth and new client acquisitions with the appointment of George Stone to the UK buying team. Previously a toys and games and soft toys assistant buyer for WHSmith Travel, Stone joins the company as a junior buyer with two years’ …

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Moose Toys takes Toy of the Year 2021 among slew of wins at Grand Prix du Jouet

The Australian toy company, Moose Toys has secured a total of four wins at the 2021 Grand Prix du Jouet, the highly coveted French play awards, included the Toy of the Year 2021 accolade, fighting off strong competition from the likes of Mattel, Goliath, and VTech. Among the multiple honours …

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Mattel is developing a live action Polly Pocket movie with MGM

Mattel has unveiled plans to develop its popular micro doll brand, Polly Pocket into a live-action motion picture, partnering with Metro Goldwyn Mayer (MGM) on the family comedy. The pair has brought Lena Dunham’s production company Good Thing Going in on the project. Lily Collins (Emily in Paris) will take …

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Mattel Games feeds demand for ‘active and social gameplay with Crossed Signals

Mattel is continuing to tap into the growing audience for active and social games nights with the launch of Crossed Signals, a fast-paced electronic light and sound matching game that offers players ‘an interactive challenge’ for indoor and outdoor play. The latest title to join the Mattel Games portfolio – …

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