Tag Archives: Mattel

Rubies strengthens partnership with Mattel with all-new Barbie costumes

Barbie, the top global toy property of the year*, is partnering with Rubies on a brand-new Barbie dress-up collection for 2022. As the original girl empowerment brand since 1959, Barbie’s mission has always been to show girls they can be anything. By providing purposeful play with over 200 careers, highlighting …

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Mattel unleashes Jurassic World Dominion toy range on London to mark National Dinosaur Day

To celebrate National Dinosaur Day on Sunday 15 May, Mattel has unveiled fun new research that found a third of kids are convinced dinosaurs are still alive – while 49 per cent think some can still be found in the UK. The research was commissioned by Mattel to launch the …

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Mattel, Hasbro and Acamar Films among confirmed exhibitors at BLE 2022

Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with industry trade association Licensing International – has announced the initial list of companies confirmed to exhibit at the 2022 event, which runs from 20-22 September at ExCeL London. Reflecting the event’s truly European nature, …

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Immersive touring attraction to bring The World of Barbie to life

Kilburn Live, a specialist in branded live entertainment, has revealed a partnership with Mattel, Inc. for a new upcoming immersive attraction: World Of Barbie. Created in partnership with the leading global toy company, Kilburn Live’s interactive exhibition will allow fans the unique opportunity to step directly into Barbie’s inspiring world, where …

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Mattel announces new sustainability goals

Mattel, Inc. has announced a new goal to reduce plastic packaging by 25% per product by 2030. This new target is featured in the company’s 2021 Citizenship Report, published today, which provides a progress update on Mattel’s Environmental, Social, and Governance (ESG) strategy and established goals. Mattel’s ESG strategy and goals …

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Mattel launches He-Man and the Masters of the Universe Roblox experience

Mattel has announced a virtual Masters of the Universe experience, HE-MAN AND THE MASTERS OF THE UNIVERSE: YOU HAVE THE POWER! on Roblox. Launching today, the game invites Roblox players and MOTU fans alike into the world of Eternia where they can compete in PvP battles as their favourite Masters …

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J.J. Abrams’ Bad Robot to bring Hot Wheels to the big screen

Mattel and Warner Bros. Pictures have announced that J.J. Abrams’ Bad Robot will produce Hot Wheels, a live-action motion picture featuring the iconic toy racing car. “As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” says Robbie Brenner, Executive Producer, …

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Barbie debuts Queen Elizabeth II Tribute Collection doll

In celebration of The Queen’s historic Platinum Jubilee, Barbie is recognising Her Majesty Queen Elizabeth II, the longest-ruling monarch in British history, with a Tribute Collection Barbie doll made in her likeness. The Queen Elizabeth II Barbie Doll is instantly recognisable in an elegant ivory gown and blue riband adorned …

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Scrabble launches new initiative to combat loneliness

Today, on National Scrabble Day, Scrabble has unveiled a new initiative to foster community and combat loneliness, after new research has found that almost half of Brits would like to feel more connected to their communities and 36 per cent feel lonelier since the pandemic. Findings show that over half …

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Mattel unveils first mass-retail toy to be certified CarbonNeutral

Mattel, Inc today announced an expansion of its sustainable product offering with the debut of new products from its popular MEGA and Matchbox brands. The expanded offering is in line with Mattel’s goal to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. MEGA, …

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