Tag Archives: Matchbox

Mattel’s Matchbox brand aims to be 100 per cent eco-friendly with Drive Towards a Better Future campaign launch

Mattel has taken its commitment to sustainability into the die-cast vehicles space, with the launch of its Drive Toward a Better Future campaign to make all Matchbox cars, play-sets, and packaging from 100 per cent recycled, recyclable, or bio-based plastic. Featuring innovative electric vehicles and environments that model the real …

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Mattel relaunches its classic die-cast Matchbox range with Best of Europe Car Assortment

Mattel is launching an all-new range of Matchbox vehicles that will pay homage to the most iconic car manufacturers in Europe including Land Rover, Audi, Mercedes, and Porsche. The new range from Matchbox will celebrate names from across the UK, Germany, France, Italy, and Russia, featuring 100 per cent licensed …

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Mattel celebrates first female Grand Prix winner in fight against gender stereotyping

Mattel is once again looking to tackle the issue of gender stereotypes, this time by putting the power of its popular Matchbox brand in the hands of those least likely to play with them, girls. In both celebrating International Women’s History Month while hoping to break down gender stereotype barriers, …

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