ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Masha and the Bear, PAW Patrol’s Marshall and Skye, and the ever-popular Mr Bean are to become the latest characters to join the extensive family of children’s audio stories and content on the Tonies platform. In a series of new licensing partnerships with Spin Master Entertainment, Animaccord, and The Banijay …
Read More »MGA Entertainment, Mattel and Hasbro line-up for Brand Licensing Europe 2021
MGA Entertainment, Hasbro Consumer Products, Mattel Brands, and the Science Museum Group are among the names confirmed to be exhibiting at this year’s Brand Licensing Europe as the industry readies to meet face-to-face once again at ExCeL London this November. With just over four months until the in-person return of …
Read More »Animaccord secures UK product and promotional partners as Masha and the Bear season four lands on Tiny Pop
The international animation studio and name behind the popular kids’ show Masha and the Bear, has secured a host of new UK licensees to coincide with the arrival of season four of the animated series on Tiny Pop this month. In a swathe of deals brokered by the UK licensing …
Read More »Generation Media lands Vue cinema campaign for Masha and the Bear
Generation Media is celebrating the success having played a hand in landing a campaign to bring Masha and the Bear to 89 Vue venues across the UK and Ireland from this September 20. The most viewed family cartoon’ on YouTube from Guinness World Record’s Book (2019), Masha abnd the Bear …
Read More »Masha and the Bear launches branded Amazon store in multiple territories
Animaccord, the international licensing company and studio behind the animated cartoon, Masha and the Bear, is on a mission to build long-term relationships with the online giant, Amazon by launching a branded digital store on the platform for its US audiences. The launch of the platform aims to push the …
Read More »The Entertainer partners Animaccord for Masha and the Bear spring retail campaign
High street toy retailer, The Entertainer has detailed its spring retail campaign for 2019, partnering with Animaccord for an exclusive Masha and the Bear initiative. The partnership kicked off this week, and will run until late April. Throughout the campaign, The Entertainer will bring branded Masha and the Bear display …
Read More »The Entertainer readies Masha and the Bear spring retail campaign
The Entertainer will set up Masha and the Bear branded POS displays featuring the characters from the series as well as host interactive meet and greet events with the Masha costume character.
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