“It is a huge achievement to not only see Zinc become the number one scooter brand, but see Hy-Pro international as the number one manufacturer."
Read More »LEGO billed top selling toy brand on Amazon
One Click Retail calculated that the Danish toy firm was the biggest seller for the online retailer.
Read More »Jakks to develop toys for The Incredibles 2
‘We’re thrilled to extend our relationship with Disney and be named the master toy licensee for The Incredibles franchise,’ says Jakks’ Stephen Berman.
Read More »MGA launches first unboxing video booths
In the booths, MGA will give fans the chance to create their own custom videos.
Read More »Fortnight campaign drives Zomlings series six launch
Magic Box Toys kick-started the fortnight campaign with social media activity, including vlogger marketing and blogger unboxings.
Read More »Vivid details toys inspired by Tiana Toys AndMe
‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood.
Read More »Toy vision: The impact of kids’ viewing habits on toys
Children’s TV plays a vital role in how kids select their toys, inspiring playtime on all levels. But how are kids’ viewing habits starting to impact sales? Jade Burke explores.
Read More »How will Toys R Us’ bankruptcy affect the toys industry?
Stock reports are in following the breaking news of the retail giant's next move, possibly indicating where the industry could be headed.
Read More »New reports suggest Toys R Us bankruptcy claim before Christmas
Sources close to the retailer have told news outlets the move could come within the next few weeks.
Read More »Acamar eyes international toy expansion with Bing
Last month saw Acamar strengthen its toy partnership with Fisher-Price, in a bid to grow its licensed Bing offering. Here, execs from the two firm's detail why the property lends itself to role-play toys.
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