Tag Archives: marketing

LEGO brings its latest Holiday campaign to TV, digital, Spotify and e-commerce

The LEGO Group has launched a new Holiday season campaign that celebrates the ‘magic of everyday’ as experienced by children as they create, explore, build, unbuild, and rebuild the world with LEGO. The new creative is part of the company’s Rebuild the World brand campaign. It journeys through a whimsical …

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Epoch marks company first as it taps Instagram influencers for Sylvanian Families campaign

Epoch Making Toys has launched a new Instagram partnership campaign that focuses on the creative storytelling of its popular Sylvanian Families brand, in a move to introduce a new generation of parents and children to the range. For the first time in its history, the company is working with creators …

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Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

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Going viral after the virus: Fanbytes’ Timothy Armoo talks the new future of toy marketing

Timothy Armoo is the CEO and founder of Fanbytes, a digital marketing business that has shot to success in the three short years it has been plying its trade as a leading light in Gen Z marketing and tapping into the global TikTok sensation early doors. At 24 years old, …

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Market Town

Founder of the children and parent focused marketing firm Splendiferous Marketing, Carly Nair shares her views on how many of today’s marketers are getting it all so very wrong and what can be done to change it.

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