Tag Archives: marketing

Bloggers, vloggers and online influencers are becoming a staple of the toy and brand marketing scene. But with so many names emerging Lisa Carter, co-organiser of FunFest, talks us through the importance of finding the right one.

‘We have some outstanding new products that I believe will really shake up the marketplace,’ says TOMY’s Jenkins.

Founder of the children and parent focused marketing firm Splendiferous Marketing, Carly Nair shares her views on how many of today’s marketers are getting it all so very wrong and what can be done to change it.

“You’ll be seeing lots more TV ads from us,” says founder Rob Law.

Wild Science for Girls, MyStyle Craft and Rivetz ranges all backed by new ads.

Girls toys will be TV-advertised; "There is certainly a lot of interest around this growing cultural phenomenon," says supplier.

We check out new Barbie toys available to stock and interview Barbie Europe's senior marketing manager Emma Stowers.