Tag Archives: marketing

Crayola aims to spark creativity this back to school season with new social media campaign

The iconic arts and crafts brand, Crayola is on a mission to spark creativity and inspiration among UK children this back to school season, with a new campaign designed to kick-start a new school year and help the country’s pupils make up for lost education during the pandemic. In a …

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LEGO names Isabel Graham new head of marketing for UK and Ireland

The LEGO Group has named Isabel Graham its new head of marketing for the company’s UK and Ireland division, taking over the role from Marius Lang who steps up into the role of general manager for Benelux. Starting in October this year, Graham will be responsible for the LEGO Group’s …

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Casdon Toys appoints Simone Inskip as its new marketing manager

Casdon Toys is expanding its marketing team with the appointment of Simone Inskip, formerly of MGA Entertainment, as the team’s new marketing manager. Inskip joins the team this month, having spent the past three years working at MGA Entertainment, bringing with her a wealth of experience across the toy and …

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Epoch Making Toys launches The Gift of Family Sylvanian Families influencer campaign

Epoch Making Toys is celebrating the importance of family throughout these turbulent times with the launch of its The Gift of Family Sylvanian Families influencer campaign. Through the campaign, the toy firm will work with celebrity and high-profile Instagram creators to promote its seasonal sets and family collection. Building UGC …

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Wow! Stuff sees sell-out success of Wow! Pods before its first TV ad spot lands

Wow! Stuff’s character brand collectable range, Wow! Pods has struck sell-out success in less than four weeks since its UK launch across Amazon and other retailers, making it the company’s ‘fastest-selling toy range to date.’ Manufactured and distributed in the UK by Wow! Stuff, the Wow! Pods range has seen …

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Creative agency Summer Day Media teams with Toyologist Peter Jenkinson for toy industry venture

The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry. Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the …

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LEGO brings its latest Holiday campaign to TV, digital, Spotify and e-commerce

The LEGO Group has launched a new Holiday season campaign that celebrates the ‘magic of everyday’ as experienced by children as they create, explore, build, unbuild, and rebuild the world with LEGO. The new creative is part of the company’s Rebuild the World brand campaign. It journeys through a whimsical …

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Epoch marks company first as it taps Instagram influencers for Sylvanian Families campaign

Epoch Making Toys has launched a new Instagram partnership campaign that focuses on the creative storytelling of its popular Sylvanian Families brand, in a move to introduce a new generation of parents and children to the range. For the first time in its history, the company is working with creators …

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Simba Smoby drives awareness with ‘phenomenal levels of engagement’ across social media

Simba Smoby Toys UK has made 2020 a ‘pivotal year’ for building awareness and loyalty for the Smoby toy brand, through an online and social media campaign that targeted parents through influencers, celebrities, and online media. Until now, all social activity for Simba Smoby and the Smoby toy brand was …

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