ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Despite a sales decline of around $38 million year over year to $242.3 million, the US based toy maker JAKKS Pacific has chalked its third quarter results up to a win, having exceeded expectations for sales, gross margin, and operating income. Excluding declines in sales of Frozen products and its …
Read More »Here’s the long list of every toy on the DreamToys 2020 Christmas predicted best-sellers
This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee …
Read More »Nintendo helps LEGO reinvent its traditional building system with LEGO Super Mario
The LEGO Group and Nintendo have shed light on the teased partnership that got the rumour mills spinning at the start of this week with the reveal of a new building system that brings Super Mario into the physical LEGO world. Neither a video game nor a traditional LEGO brick-based …
Read More »What has a new LEGO and Nintendo partnership got up its sleeve for Mario?
Something fun is being built… is the tease that came from LEGO’s social media account in reference to a new partnership with the video game studio, Nintendo and a secret LEGO Super Mario project. The tease was drip fed via LEGO’s Twitter page yesterday, March 10 – now officially recognised …
Read More »Mattel confirms Mario Kart themed Hot Wheels for June 2019
As well as character inspired Hot Wheels cars, each sculpted in the style of the hit Nintendo Switch title Mario Kart 8 Deluxe, the company will also release tracks inspired by race courses from the game series.
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