Tag Archives: Magic Mixies

Moose Toys to create more Magic at Licensing Expo

Moose Toys has found ‘magic’ in the licensing of its popular brands, and it is poised to do so again with Magic Mixies Mixlings, a collectible line based on global sales phenom Magic Mixies Magic Cauldron, as well as The Legend of Akedo, an action-packed line of collectibles that represents the …

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WildBrain CPLG conjures up Moose Toys’ Magic Mixies representation deal

Entertainment, sport and brand licensing WildBrain CPLG is partnering with Moose Toys to handle representation of the global toy company’s mega-hit Magic Mixies Magic Cauldron, as well as planned line extensions for the brand. Under its dedicated North America office, WildBrain CPLG will represent Magic Mixies in the U.S. and …

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EXCLUSIVE: Bulldog Licensing – creating brands from toys

After years of toys and games being a key licensed product category, Bulldog Licensing has been establishing an alternative model for the licensing industry since 2008, making toy brands into successful licensors, and creating wide-ranging consumer products programmes based on them. Kiran Grewal chatted to MD Rob Corney to find …

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Moose Toys’ Magic Mixies joins Bulldog portfolio

Bulldog Licensing has extended its range of brands under the Moose Toys umbrella with the enormously popular new launch, Magic Mixies. The innovative magic cauldron has caught the attention of the nation and has already become the third best selling Moose UK brand STD, having also recently been further boosted …

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Moose Toys fast-tracks licensing and entertainment programmes for global sales phenom Magic Mixies

Moose Toys’ interactive Magic Mixies Magic Cauldron has eclipsed its previous smash-hit Shopkins to become the highest-grossing SKU per week in Moose Toys’ history. The demand for the product has prompted the company to accelerate a global consumer products licensing programme with top agents in key territories, as well as a …

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