Tag Archives: Magic Box Toys

Magic Box Toys readies to launch SuperThings Kazoom Kids

Magic Box Toys – the team behind collectable brands Gogo’s Crazy Bones and Zomlings, is extending its SuperThings brand with the launch of SuperThings Kazoom Kids next month. A new series of heroes and villains with all the ability of the SuperThings, the range will feature 80 new collectable characters, …

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Magic Box Toys launches T-Racers, a “revolutionary way of playing cars”

Magic Box Toys has detailed the launch of T-Racers, a new vehicle concept driven by a ‘mix and race’ initiative, that according to the firm ‘offers a revolutionary way of playing with cars.’ Each vehicle in the T-Racers collection is made up of three different parts, which can be interchanged …

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Magic Box Toys to launch SuperZings series four this summer

Collectable toys specialist, Magic Box Toys has detailed plans for a fourth series of its popular line, SuperZings, scheduled to hit shelves this August. SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectable characters. One of the top selling toy and collectable …

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Magic Box Toys takes SuperZings back to school with SuperZings Superhero of the Week campaign

The latest development has been launched to support and celebrate the September launch of series two of the collectable range, SuperZings - Rivals of Kaboom while the campaign follows a successful initiative that launched the brand into schools earlier this year.

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“It’s harder than ever to launch a collectables IP today.”: Magic Box’s Ben Harper on the heroic success of SuperZings

Magic Box's UK and Ireland director, Ben Harper talks to ToyNews about the early launch success of the new collectable line and plans for building out a wider franchise around SuperZings with Lisle Licensing.

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