ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Magic Box Toys has detailed the launch of T-Racers, a new vehicle concept driven by a ‘mix and race’ initiative, that according to the firm ‘offers a revolutionary way of playing with cars.’ Each vehicle in the T-Racers collection is made up of three different parts, which can be interchanged …
Read More »Magic Box Toys to launch SuperZings series four this summer
Collectable toys specialist, Magic Box Toys has detailed plans for a fourth series of its popular line, SuperZings, scheduled to hit shelves this August. SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectable characters. One of the top selling toy and collectable …
Read More »SuperZings lands two board games with John Adams as Magic Box curates licensing roster for the brand
The collectable brand's licensing programme is being developed by Lisle Licensing and will include a new SuperZings magazine from DJ Murphy.
Read More »Magic Box Toys is delving into mindfulness and emotions with latest collectable launch
Called Moji Pops, the series is made up of everyday objects brought to life as unique, fun-loving characters with an array of emotions based on popular emoticons.
Read More »Magic Box Toys is launching a third SuperZings series next February
After a successful second series, which saw Magic Box grow the range with premium toy play-sets, the brand continues to evolve for the third series with innovative new additions to the line-up.
Read More »Magic Box Toys takes SuperZings back to school with SuperZings Superhero of the Week campaign
The latest development has been launched to support and celebrate the September launch of series two of the collectable range, SuperZings - Rivals of Kaboom while the campaign follows a successful initiative that launched the brand into schools earlier this year.
Read More »Magic Box makes move from collectables to toys and play-sets with SuperZings Series Two
In the biggest move for the collectable range, premium play-sets will now feature in the collection, offering children added play value and the chance to create their own SuperZings world.
Read More »Magic Box details Easter marketing for SuperZings
The second wave of major marketing activity for the collectables brand will kick off this Easter.
Read More »“It’s harder than ever to launch a collectables IP today.”: Magic Box’s Ben Harper on the heroic success of SuperZings
Magic Box's UK and Ireland director, Ben Harper talks to ToyNews about the early launch success of the new collectable line and plans for building out a wider franchise around SuperZings with Lisle Licensing.
Read More »SuperZings sales off to soaring start
Magic Box Toys is celebrating the launch of its new collectables range, which has enjoyed half a million sales in its first four weeks.
Read More »