Tag Archives: Magic Box Toys

Collectable toys specialist, Magic Box Toys has detailed plans for a fourth series of its popular line, SuperZings, scheduled to hit shelves this August. SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectable characters. One of the top selling toy and collectable …

The collectable brand's licensing programme is being developed by Lisle Licensing and will include a new SuperZings magazine from DJ Murphy.

Called Moji Pops, the series is made up of everyday objects brought to life as unique, fun-loving characters with an array of emotions based on popular emoticons.

After a successful second series, which saw Magic Box grow the range with premium toy play-sets, the brand continues to evolve for the third series with innovative new additions to the line-up.

The latest development has been launched to support and celebrate the September launch of series two of the collectable range, SuperZings - Rivals of Kaboom while the campaign follows a successful initiative that launched the brand into schools earlier this year.

In the biggest move for the collectable range, premium play-sets will now feature in the collection, offering children added play value and the chance to create their own SuperZings world.

The second wave of major marketing activity for the collectables brand will kick off this Easter.

Magic Box's UK and Ireland director, Ben Harper talks to ToyNews about the early launch success of the new collectable line and plans for building out a wider franchise around SuperZings with Lisle Licensing.

Magic Box Toys is celebrating the launch of its new collectables range, which has enjoyed half a million sales in its first four weeks.

Magic Box International is taking the new collectables line to the licensing space as the toy range hits shelves this month.