ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Magic Box Toys has confirmed that it has begun phasing out plastic from its product packaging, including elements like blister packs and foil bags. The company’s ambition is to reduce almost all plastic in packaging for new products in 2022. The first range to feature more than 85 per cent …
Read More »Magic Box Toys readies to launch SuperThings Kazoom Kids
Magic Box Toys – the team behind collectable brands Gogo’s Crazy Bones and Zomlings, is extending its SuperThings brand with the launch of SuperThings Kazoom Kids next month. A new series of heroes and villains with all the ability of the SuperThings, the range will feature 80 new collectable characters, …
Read More »Magic Box Toys launches T-Racers, a “revolutionary way of playing cars”
Magic Box Toys has detailed the launch of T-Racers, a new vehicle concept driven by a ‘mix and race’ initiative, that according to the firm ‘offers a revolutionary way of playing with cars.’ Each vehicle in the T-Racers collection is made up of three different parts, which can be interchanged …
Read More »Magic Box Toys to launch SuperZings series four this summer
Collectable toys specialist, Magic Box Toys has detailed plans for a fourth series of its popular line, SuperZings, scheduled to hit shelves this August. SuperZings is the ‘hero vs villain’ pocket money range that sees everyday objects and food as collectable characters. One of the top selling toy and collectable …
Read More »SuperZings lands two board games with John Adams as Magic Box curates licensing roster for the brand
The collectable brand's licensing programme is being developed by Lisle Licensing and will include a new SuperZings magazine from DJ Murphy.
Read More »Magic Box Toys is delving into mindfulness and emotions with latest collectable launch
Called Moji Pops, the series is made up of everyday objects brought to life as unique, fun-loving characters with an array of emotions based on popular emoticons.
Read More »Magic Box Toys is launching a third SuperZings series next February
After a successful second series, which saw Magic Box grow the range with premium toy play-sets, the brand continues to evolve for the third series with innovative new additions to the line-up.
Read More »Magic Box Toys takes SuperZings back to school with SuperZings Superhero of the Week campaign
The latest development has been launched to support and celebrate the September launch of series two of the collectable range, SuperZings - Rivals of Kaboom while the campaign follows a successful initiative that launched the brand into schools earlier this year.
Read More »Magic Box makes move from collectables to toys and play-sets with SuperZings Series Two
In the biggest move for the collectable range, premium play-sets will now feature in the collection, offering children added play value and the chance to create their own SuperZings world.
Read More »Magic Box details Easter marketing for SuperZings
The second wave of major marketing activity for the collectables brand will kick off this Easter.
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