ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Magformers UK Ltd is introducing its first ever licensed products by bringing the Baby Shark global phenomenon to the magnetic construction toys category. The company has launched the Baby Shark Friends Set and Baby Shark Family Set in its latest Stick-O range of leading magnetic toys for preschool children. The …
Read More »Magnetic attraction | Magformers on reinvigorating a category and inspiring a generation through STEM
Since bursting onto the scene in 2016, Magformers has built a strong business in the construction category and galvanised the magnetic toy sector with its award-winning products. ToyNews catches up with Magformers UK managing director, David Kelly, to see what’s in the pipeline for the growing company Five years ago, …
Read More »The Spring/Summer issue of ToyNews is ready to read online now
The ToyNews Spring/Summer issue it available to read online, on your smartphone, iPad, or desktop now, featuring exclusive interviews, features, insight, market data, and more – all at your fingertips. In this issue of ToyNews, we kick proceedings off with an exclusive chat with Exploding Kittens’ Joeri Hoste about the …
Read More »Toymakers, retailers and The Toy Association join the Buy Safe America Coalition in stance against counterfeits
The Toy Association and the Juvenile Products Manufacturers Association have been joined by Elf on the Shelf, Crazy Aaron’s Thinking Putty and a growing number of toy manufacturers in joining the Buy Safe America Coalition, a group of retailer, consumer groups, and manufacturers taking a stance against the sale of …
Read More »Chicago Toy & Game Group reveals its Young Inventor Challenge winners
The Chicago Toy and Game Group has revealed the winners of the CHITAG Young Inventor Challenge: Spring Edition, announced in association with its sponsors this year, Mattel, Magformers, Scholastic, and the American Specialty Retailer Association. Launched in May in response to Covid-19, this special edition of CHITAG’s annual autumn Young …
Read More »Magformers urges retailers to boycott copycat products
It follows new that a child in the US was hospitalised after swallowing magnets from a toy incorrectly identified as a Magformers product
Read More »Magformers launches first minifigures in raft of new themed play-sets
The range will launch at London Toy Fair in January 2019 and will offer a combination of the Magformers’ magnetic geometric pieces and add-on, non-magnetic pieces and characters.
Read More ȣ1000 worth of Magformers donated to Milton Keynes University Hospital
The firm – recognised as one of the UK’s fastest growing toy companies – agreed to help the ward provide children with a selection of toys.
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