Tag Archives: MadeForMums Toy Awards 2018

Unsurprisingly, collectible toys featured strongly in the shortlisted entries this year – with ‘surprise’ toys that hatch (Rainbocorns) or emerge from foam-filled pods (Playfoam Pals Wild Friends) stealing much of the limelight.

And you may spot a familiar name or two...

The annual, consumer facing awards, aim to champion the best toys at every age from newborn to pre-teens – and are judged by children, family influencers and toy industry experts.