Tag Archives: Love Diana

Interview: Vivid’s Emma Weber – ‘Our responsibility is to represent the world our consumers live in’

With the launch of the Headstart range of Love Diana Fashion Dolls and Far Out Toys Collectables, met with the ongoing success of this year’s launch range of Vet Squad animal dolls and play-sets, Vivid is readying itself for a bumper year in the dolls and play-sets sector in 2021. …

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Ever a doll moment: Dolls’ pram searches are up 23 per cent and the sector is going from strength to strength

It seems that almost every sector in the traditional toy space can cite a moment of increased sales and consumer interest over the course of a 2020 plagued with stay at home children and socially distanced families. Compounded by the latest figures from the NPD Group, the toy industry really …

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