Tag Archives: LOL Surprise

MGA Entertainment appoints Sara Taylor as MD UK and Ireland

MGA Entertainment, Inc (MGAE) has today announced the appointment of Sara Taylor as its new Managing Director for UK and Ireland. Taylor will be joining the company in August. With over 31 years’ experience within the international toy industry, Taylor joins MGA from Spin Master, where she has worked for …

Read More »

MGA Entertainment and Zapf Creation donate 5,000 toys to support families in need

MGA Entertainment (MGAE) and Zapf Creation have been spreading the Christmas cheer this festive period, donating 5,000 new and unused toys to support families in need via local and national charities, hospitals and hospices. Angie Tillett, Senior Community Fundraising Manager at East Suffolk and North Essex NHS Foundation Trust, said: …

Read More »

Smiffys inks deal on LOL Surprise! dress-up range

Dress-up and party supplier Smiffys has signed a new deal with L.O.L. Surprise! and L.O.L. Surprise O.M.G. to manufacture an official range of costumes and accessories for the leading toy brand. L.O.L. Surprise! dolls have been the number 1 toy globally in terms of sales for the last three years …

Read More »

Multiple wins for MGA Entertainment in Loved by Children Awards

MGA Entertainment (MGAE) has triumphed in this year’s Loved By Children Awards, with multiple wins for L.O.L Surprise!, Rainbow High, Glitter Babyz, Little Tikes, Baby Annabell and BABY born Surprise. MGAE brands were named as winner in nine of the 10 Playtime categories. Best-selling fashion doll and collectable brand L.O.L. Surprise! claimed three platinum …

Read More »

L.O.L. Surprise! Movie Night debuts on Nintendo Switch

The latest videogame instalment based on the award-winning L.O.L. Surprise! toy franchise is making its debut exclusively on Nintendo Switch. A collaboration between publisher Nighthawk Interactive and MGA Entertainment, the world’s largest privately held toy company in the US, the game is available for $39.99 digitally on the Nintendo eShop and physically …

Read More »

The Entertainer celebrates its 40th anniversary with £27,000 giveaway

The Entertainer is giving away £27,000 in gift vouchers as part of its 40th anniversary celebrations this year, deciding to ‘give back to its customers’ through the big giveaway, as well as hosting free to attend parties in all of its stores across the UK. The £27,000 giveaway is open …

Read More »

MGA takes next leap into video games with LOL Surprise Movie Night for Nintendo Switch

MGA Entertainment is preparing for its latest helping of video game action, teaming with the games publisher Nighthawk Interactive to launch LOL Surprise Movie Night exclusively to the Nintendo Switch. Scheduled to land on the gaming platform this October 26th, LOL Surprise Movie Night will challenge players to create their …

Read More »

LOL Surprise partners with fashion brand Hype for apparel and accessories collection

The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers. Each item in the new licensed …

Read More »

Little Brother Books on track to sell over one million Annuals this year and reveals Christmas 2021 line-up

Little Brother Books is on track to sell over one million Annuals this year, with more than 2,500 dedicated FSDUs across major retailers in the run up to this Christmas. The feat will make the company the UK’s number one publisher of licensed annuals for the fourth year running. Supporting …

Read More »

MGA Entertainment names Julie Taylor its new sales director

MGA Entertainment UK and Ireland has appointed Julie Taylor as its new sales director, a role she will take up this autumn as she leaves her post of 15 years with Golden Bear. Based in the UK head office in Milton Keynes, Taylor will oversee the sales portfolio of all …

Read More »