Tag Archives: LOL Surprise

The Entertainer celebrates its 40th anniversary with £27,000 giveaway

The Entertainer is giving away £27,000 in gift vouchers as part of its 40th anniversary celebrations this year, deciding to ‘give back to its customers’ through the big giveaway, as well as hosting free to attend parties in all of its stores across the UK. The £27,000 giveaway is open …

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MGA takes next leap into video games with LOL Surprise Movie Night for Nintendo Switch

MGA Entertainment is preparing for its latest helping of video game action, teaming with the games publisher Nighthawk Interactive to launch LOL Surprise Movie Night exclusively to the Nintendo Switch. Scheduled to land on the gaming platform this October 26th, LOL Surprise Movie Night will challenge players to create their …

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LOL Surprise partners with fashion brand Hype for apparel and accessories collection

The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers. Each item in the new licensed …

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Little Brother Books on track to sell over one million Annuals this year and reveals Christmas 2021 line-up

Little Brother Books is on track to sell over one million Annuals this year, with more than 2,500 dedicated FSDUs across major retailers in the run up to this Christmas. The feat will make the company the UK’s number one publisher of licensed annuals for the fourth year running. Supporting …

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MGA Entertainment names Julie Taylor its new sales director

MGA Entertainment UK and Ireland has appointed Julie Taylor as its new sales director, a role she will take up this autumn as she leaves her post of 15 years with Golden Bear. Based in the UK head office in Milton Keynes, Taylor will oversee the sales portfolio of all …

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MGA Entertainment’s LOL Surprise becomes latest toy brand to make NFT move

MGA Entertainment’s hit fashion doll brand, LOL Surprise is the latest toy brand to enter the digital collectable space, having partnered with the New Zealand based NFT app, VeVe. Through the partnership, a series of limited edition, singularly unique digital collectables will be developed, giving fans the opportunity to collect …

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LOL Surprise to innovate the family entertainment sector with Live Hologram Tour of the US

A new immersive LOL Surprise Hologram Tour is hitting the road across the US this autumn, marking the latest in innovation from the multi-award winning, globally revered toy brand. LOL Surprise Live – Calling All B.B’s will feature fan favourite and best-selling characters Lady Diva, Royal Bee, Neonlicious, and Swag …

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LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio

LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …

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MGA’s LOL Surprise celebrates International Dance Day with new dance challenge lead by JLS’ Aston Merrygold

MGA Entertainment’s LOL Surprise celebrated International Dance Day this week (Thursday, April 29) by launching a new dance challenge lead by JLS star, Aston Merrygold. The dance challenge was supported with live duet content landing throughout the day from Merrygold’s finacee, Sarah-Lou Richards and their son, Grayson, Pussycat Doll Kimberly …

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MGA Entertainment signs mobile game licensing deals for LOL Surprise and Rainbow High

The international toy maker, MGA Entertainment has signed a series of brand licensing deals with the mobile game developer Riva Technology and Entertainment to develop and publish a sweep of new titles based on the firm’s hit properties LOL Surprise and Rainbow High. The move will see MGA Entertainment begin …

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