Tag Archives: LOL Surprise

LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio

LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …

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MGA’s LOL Surprise celebrates International Dance Day with new dance challenge lead by JLS’ Aston Merrygold

MGA Entertainment’s LOL Surprise celebrated International Dance Day this week (Thursday, April 29) by launching a new dance challenge lead by JLS star, Aston Merrygold. The dance challenge was supported with live duet content landing throughout the day from Merrygold’s finacee, Sarah-Lou Richards and their son, Grayson, Pussycat Doll Kimberly …

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MGA Entertainment signs mobile game licensing deals for LOL Surprise and Rainbow High

The international toy maker, MGA Entertainment has signed a series of brand licensing deals with the mobile game developer Riva Technology and Entertainment to develop and publish a sweep of new titles based on the firm’s hit properties LOL Surprise and Rainbow High. The move will see MGA Entertainment begin …

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LOL Surprise launches onto gaming platform Roblox with LOL Surprise Official Party

The hit toy property, LOL Surprise is making its move into the Roblox space, bringing its fashions, surprises, and personalities into a new game play, LOL Surprise Official Party. Developed through a partnership between MGA Entertainment and SuperAwesome, the new child-safe digital game is available on Roblox from today and …

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LOL Surprise celebrates success of its Pineapple Dance Studios partnership

The global fashion doll brand L.O.L. Surprise! has partnered with Pineapple Dance Studios for a series of virtual dance workshops aimed at encouraging children to express themselves, get active, and dance. The two free of charge workshops took place on Sunday, March 7th, with 600 families tuning in from home to …

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New high score | Roblox is outpacing broadcast TV for audience reach – Kids Insights latest

Video gaming is setting a new high score for audience reach in the battle for eyeballs among streaming platforms, YouTube, and traditional broadcast TV, suggests the latest data from Kids Insights Media Mix Compass, and now is the time for toy brands to start paying closer attention. Here, Nick Richardson, …

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LOL Surprise teams with Manchester Football Association for All Star B.B.s Football campaign

With Boris Johnson’s roadmap out of lockdown now laid out and news that grass roots football is to return from March 29th, LOL Surprise has partnered with Manchester Football Association to donate 500 samples of its new All Star B.B.s Football range. The toys will be distributed through Manchester FA’s  …

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Wow! Stuff’s Chibies hit all the right notes for 2021 fashion-music-toy trends

Wow! Stuff has expressed fresh confidence in its latest toy innovation, Chibies, a collection of fashion-inspired collectable creatures that listen to music and flash in time to every beat, having been cited by the Toy Association in its 2021 toy trend highlights. The latest line-up from Wow! Stuff was featured …

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MGA Entertainment signs global music partnership with Sony Music’s Magic Star label

MGA Entertainment has become the latest toy company to align itself with the music industry, having signed an exclusive music partnership with Sony Music UK’s children’s label, Magic Star in support of its global toy brand, LOL Surprise. Under the new deal, Magic Star will work with Sony Music Entertainment’s …

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MGA Entertainment launches LOL Surprise Dance Dance Dance series

MGA Entertainment has detailed the launch of its newest LOL Surprise brand extension, with the arrival of LOL Surprise Dance Dance Dance featuring a new range of characters, new fashions, and unique dance moves that kids can unbox, collect, learn, and then remix. The new line includes the LOL Surprise …

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