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Tag Archives: LOL Surprise

MGA Entertainment unveils its biggest Hamleys window takeover to date

MGA Entertainment is bounding into the new year with a bold new retail programme, having just unveiled its biggest takeover of Hamleys’ London flagship store window. The takeover will run until February 12 this year and will showcase the latest new licensed brand to launch from Little Tikes – Little …

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MGA to introduce biodegradable plastic and paper packaging to LOL Surprise in 2020

MGA Entertainment’s CEO, Isaac Larian, has confirmed the toymaker’s intentions to step up its efforts towards sustainability and fighting the plastic waste issue, by introducing a new biodegradable plastic to its LOL Surprise dolls by 2020. In an exclusive with CNN Business, Larian addressed the issue of plastic waste, stating …

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UK pop group Four of Diamonds celebrates LOL Surprise Winter Disco range

The UK girl band, Four of Diamonds delighted thousands of Christmas shoppers with a surprise Covent Garden performance over the weekend, part of the latest campaign from the leading toy brand, LOL Surprise. LOL Surprise and Four of Diamonds super fans were then treated to an afterparty experience for competition …

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SuperZings and LOL Surprise magazine publisher shortlisted in PPA Independent Publisher Awards

DJ Murphy has been shortlisted for Independent Publishing Company of the Year at the annual PPA Independent Publisher Awards taking place next month. Currently celebrating its 70th year in publishing, DJ Murphy boasts a portfolio of popular children’s titles, including toy-inspired licensed publications such as SuperZings and LOL Surprise. Over …

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Zuru brings lawsuit to MGA Entertainment over surprise collectables scrap

Zuru has filed a lawsuit seeking damages against MGA Entertainment in a complaint that challenges the LOL Surprise maker’s efforts to eliminate healthy competition in the surprise blind-boxed collectables sector. The lawsuit is in reference to what Zuru and its wholly owned subsidiaries Creative Impact state is MGA’s attempt to …

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MGA Entertainment’s LOL Surprise makes move on China market with iQIYI

China may just be the next site of MGA Entertainment’s ongoing push for global domination with its LOL Surprise brand, having just secured a new licensing partnership with the country’s iQIYI. Under this new agreement, iQIYI will target and manage third-party licensing for the LOL Surprise brand, while using its …

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Zuru embarks on sustainability mission with TerraCycle partnership

Zuru has become the latest toy manufacturer to face the topic of sustainability head on, securing an alliance with TerraCycle to introduce a new recycling programme for its Bunch O Balloons product line. The new partnership will encourage consumers to think green and recycle all of their used balloon plastics …

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LOL Surprise secures major sponsorship of UK family festival Camp Bestival

MGA Entertainment’s L.O.L. Surprise! is returning to the UK’s family festival, Camp Bestival this summer, having just secured a sponsorship deal for the second year. The partnership will feature the best of the collectable phenomenon within a dedicated area throughout across the show’s three days on July 26, 27, 28, …

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MGA Entertainment’s LOL Surprise recycling programme will hit the UK this July

MGA Entertainment has confirmed that its partnership with TerraCycle to allow and assist consumers to recycle all LOL Surprise products will roll out on a global scale, with a planned launch for the UK this July. The partnership was revealed earlier this year in a move by MGA Entertainment to …

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