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Tag Archives: LOL Surprise

MGA Entertainment helps kids keep connected throughout social distancing with LOL Surprise BFF Pen Pal campaign

MGA Entertainment’s LOL Surprise is helping children remain connected with their friends and family while the world undergoes social distancing and school closures with the launch of its national BFF Pen Pal campaign. The campaign has been launched to help combat the feelings of separation by encouraging children who are …

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Zuru Group wins lawsuit against MGA Entertainment over 5 Surprise

Zuru Group has won the case it brought against MGA Entertainment that challenged the toymaker’s efforts to ‘eliminate healthy competition in the toy industry,’ when the two went head to head over the design of Zuru’s 5 Surprise and MGA’s LOL Surprise toy lines.  Filed in August 2019, the lawsuit …

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MGA Entertainment sets company-wide sustainability objective for 2025

A new bio-degradable ball will be the focal point of MGA Entertainment’s latest sustainability push for its popular LOL Surprise, delivering on a promise made by the company’s CEO Isaac Larian back in 2019, and a subsequent move to make achieving sustainability a ‘personal mission.’ The reveal was made in …

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MGA Entertainment hosts thousands of LOL Surprise fans at #Hairvibes launch in Manchester

More than 3,000 children and LOL Surprise fans descended upon Manchester’s intu Trafford Centre this weekend to celebrate the launch of MGA’s latest development, its #Hairvibes dolls. The range is the newest initiative to drive the continued popularity of the toy brand. It was at the launch event that fans …

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MGA Entertainment unveils its biggest Hamleys window takeover to date

MGA Entertainment is bounding into the new year with a bold new retail programme, having just unveiled its biggest takeover of Hamleys’ London flagship store window. The takeover will run until February 12 this year and will showcase the latest new licensed brand to launch from Little Tikes – Little …

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MGA to introduce biodegradable plastic and paper packaging to LOL Surprise in 2020

MGA Entertainment’s CEO, Isaac Larian, has confirmed the toymaker’s intentions to step up its efforts towards sustainability and fighting the plastic waste issue, by introducing a new biodegradable plastic to its LOL Surprise dolls by 2020. In an exclusive with CNN Business, Larian addressed the issue of plastic waste, stating …

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UK pop group Four of Diamonds celebrates LOL Surprise Winter Disco range

The UK girl band, Four of Diamonds delighted thousands of Christmas shoppers with a surprise Covent Garden performance over the weekend, part of the latest campaign from the leading toy brand, LOL Surprise. LOL Surprise and Four of Diamonds super fans were then treated to an afterparty experience for competition …

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SuperZings and LOL Surprise magazine publisher shortlisted in PPA Independent Publisher Awards

DJ Murphy has been shortlisted for Independent Publishing Company of the Year at the annual PPA Independent Publisher Awards taking place next month. Currently celebrating its 70th year in publishing, DJ Murphy boasts a portfolio of popular children’s titles, including toy-inspired licensed publications such as SuperZings and LOL Surprise. Over …

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Zuru brings lawsuit to MGA Entertainment over surprise collectables scrap

Zuru has filed a lawsuit seeking damages against MGA Entertainment in a complaint that challenges the LOL Surprise maker’s efforts to eliminate healthy competition in the surprise blind-boxed collectables sector. The lawsuit is in reference to what Zuru and its wholly owned subsidiaries Creative Impact state is MGA’s attempt to …

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