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Tag Archives: lockdown

Mindfulness, storytelling and leading kids’ IP: The rise of children’s audio platform Yoto

The children’s audio platform, Yoto has made short work of its UK success. In just the eight months since its launch in February this year, the company has cited an ‘astonishingly rapid rise in sales’ through its own website and across Amazon, fueled by a lean towards new means for …

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Kids’ audio platform Yoto launches new Phonics pack to assist early learners with speech

The children’s audio platform, Yoto has detailed the launch of its new Phonics pack, a new range that has been designed to assist early learners enhance their speech, listening and reading skills at home. Phonics involves the relationship between sounds and their spellings. The goal of phonics instruction is to …

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TOMY celebrates surge in sales as UK families embrace arts & crafts ahead of National Doodle Day

The international toy firm, TOMY, is preparing to celebrate National Doodle Day in style this September 25th, highlighting the products that it believes will be topping the wish lists of kids and families taking part in the artistic action this year. The firm believes that National Doodle Day, a day …

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Gibsons welcomes a brace of new appointments as the firm sees accelerated growth through 2020

The British independent games and puzzles company, Gibsons, has welcomed a brace of new members to the team, following a period of steady growth that has been accelerated by a nation turning to games and puzzles during lockdown. Gibsons has appointed three new full-time members and two maternity covers. Savannah …

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Thames & Kosmos expands its Kids First range with Robot Factory as STEM kits maintain momentum with UK parents

Thames & Kosmos is continuing to expand its popular Kids First range with its latest addition, Robot Factory; a kit suitable for children aged five to seven that taps into the still strong demand for “good quality and re-playable STEM toys for early years primary school children.” The toy company …

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Craft Buddy sees early success for new festive arts and crafts ranges

The Crystal Art manufacturer, Craft Buddy has already seen over 2,000 placed on launch day alone for its newest seasonal product range. Only a matter of weeks after its introduction, the arts and crafts specialist has reportedly found early success with retailers from across the toy, arts and crafts, and …

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Scottish board game outfit Taxi Game sees sales surge as it readies five new launches for 2020

The Scottish outfit of developers behind the board game Taxi Game has witnessed a sales surge ‘eclipsing even the national increase in board game sales,’ thanks to an increase in demand for the entertainment medium by families spending more time together at home. The business has seen its best quarterly …

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UK government urges shoppers to help small business throughout Shop Local Week

UK shoppers are being urged to help out local businesses rebuild after the coronavirus pandemic and the impact of the lockdown measures by participating in a Government initiative called Shop Local Week. The campaign has been launched as part of the Enjoy Summer Safely message that encourages people to get …

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Indie Insight: The Toy Centre talks the current spike in traditional and outdoor toys

The Toy Centre is a family-run online retailer that believes in the power of traditional toys. When lockdown first hit the UK, it was a belief system that paid dividends; a combination of the hot spell that baked the country and the closure of schools across the UK, drove sales …

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Kids Insights: Animal Crossing among most popular titles as 8.8 million UK kids turn to video gaming during lockdown

More than 8.8 million children across the UK have turned to video gaming as the go-to hobby of the lockdown period, according to the latest report from the children’s industry analysts, Kids Insights, who has highlighted the hit Animal Crossing title as one of the most popular of current times. …

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