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Hasbro Holiday Shopping Live, the company’s first ever livestream shopping event, will broadcast live from the Hasbro Microsite as well as on Hasbro’s Instagram + Facebook Live Channels on Friday, November 12 at 12pm EST. Hosted by Emmy Award-winning TV personality Daphne Oz and Buzzfeed contributor Iván Emilio, the virtual …
Read More »TikTok and Walmart debut new livestream shopping capability
The social media platform TikTok has pioneered a new method of online shopping, having partnered with the US retail giant Walmart to launch a new shoppable livestream capability for its users to engage with. The new in-app shopping tool was piloted last week when Walmart hosted a one-hour livestream session …
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