Tag Archives: Little Tikes

The Toy Association to induct industry-defining trio into the Toy Industry Hall of Fame

The founder and CEO of Playmates, Thomas Chan, the man responsible for founding Little Tikes, Thomas G Murdoph, and the late Harry Kislevitz, founder of Colorforms Corporation, are each to be inducted into the Toy Industry Hall of Fame this year. The individuals were nominated for induction and voted on …

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Little Tikes introduces Little Stiglet, the new face of its Wheelz and Flyers range

Little Tikes has appointed a new member of the team in the form of Little Stiglet, the new face of its Wheelz and Flyers category. Little Stiglet will front an on and offline campaign from mid-October through to spring/summer 2020. Launched on social media, the disruptive campaign will tease viewers …

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Little Tikes launches pre-school collectable line Springlings Surprise!

Little Tikes has launched a new pre-school collectable toy line in the shape of Springlings Surprise! – a collection of springy, plush animals that will hit shelves this autumn. The range has been launched as the pre-school brand continues to celebrate its 50th anniversary in the toy space this year; …

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Little Tikes launches first drive-in cinema experience with Butlin’s and Cozy Coupe

The Little Tikes brand is launching its first drive-in cinema experience at the Butlin’s Family Festival in Minehead, Somerset this summer, allowing kids to park up in their own Cozy Coupe to enjoy the outdoor screening. Over 80 Cozy Coupes will be available for Little tikes fans to drive into …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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Play Big Tour brings huge success for Little Tikes

Little Tikes is celebrating the success of its Play Big tour, an initiative that visited five shopping centre locations across the UK as part of the brand’s 50th anniversary year. Almost 20,000 adults and children from across the UK took part in the toy firm’s nationwide campaign, as they enjoyed …

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Little Tikes celebrates early success for Play Big tour with kids and families

Little Tikes is celebrating the success of its first two stops of the Play Big UK tour this spring, having already seen around 5,000 adults and children engage with the brand in its milestone anniversary campaign. Families at intu Lakeside and Westfield White City shopping centres were welcomed to the …

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