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Tag Archives: Little Tikes

MGA Entertainment named worldwide licensing agent for Little Baby Bum

MGA Entertainment has been named the worldwide licensing agent for the global pre-school sensation, Little Baby Bum. The move is an extension of the toymaker’s partnership with brand owner Moonbug, following the success of its Little Baby Bum toy line from Little Tikes. Under the new partnership, MGAE will develop …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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Toy sales surge in the US and UK indies ‘rally community spirit’ in time of COVID-19 adversity

Toy sales in the US have seen a surge amid the global COVID-19 pandemic, according to the latest data from the global sales tracker NPD Group, who has cited a 228 per cent increase in sales of games and puzzles in recent weeks. A recent report from the firm indicates …

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Little Tikes launches Little Baby Bum toy range with exclusive Hamleys event

Little Tikes welcomed media, influencers and Strictly Come Dancing celebrities Gemma Atkinson, Gorka Marquez, and their daughter Mia, to an exclusive breakfast event to celebrate the launch of the brand-new Little Baby Bum range of toys. Guests were invited for a first look at the full range of toys on …

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Little Tikes targets the blasters market with My First Mighty Blasters launch in the US

The Little Tikes brand has plotted its move to tackle the blasters category with the US launch of a new range of My First Mighty Blasters, the only line currently on the market that targets the three to five year audience. The line-up features three new Mighty Blasters in Boom …

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Little Tikes’ Little Baby Bum plush and roleplay range will hit shelves in January 2020

Little Tikes has lifted the lid on its new range of plush characters and roleplay toys based on the popular YouTube property, Little Baby Bum as the line readies to hit shelves in January 2020. The exclusive toy line will feature Twinkle the Star, Buster the Bus and a Sing-Along …

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The Toy Association to induct industry-defining trio into the Toy Industry Hall of Fame

The founder and CEO of Playmates, Thomas Chan, the man responsible for founding Little Tikes, Thomas G Murdoph, and the late Harry Kislevitz, founder of Colorforms Corporation, are each to be inducted into the Toy Industry Hall of Fame this year. The individuals were nominated for induction and voted on …

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Little Tikes introduces Little Stiglet, the new face of its Wheelz and Flyers range

Little Tikes has appointed a new member of the team in the form of Little Stiglet, the new face of its Wheelz and Flyers category. Little Stiglet will front an on and offline campaign from mid-October through to spring/summer 2020. Launched on social media, the disruptive campaign will tease viewers …

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Little Tikes launches pre-school collectable line Springlings Surprise!

Little Tikes has launched a new pre-school collectable toy line in the shape of Springlings Surprise! – a collection of springy, plush animals that will hit shelves this autumn. The range has been launched as the pre-school brand continues to celebrate its 50th anniversary in the toy space this year; …

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