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Tag Archives: Little Tikes

Toy sales surge in the US and UK indies ‘rally community spirit’ in time of COVID-19 adversity

Toy sales in the US have seen a surge amid the global COVID-19 pandemic, according to the latest data from the global sales tracker NPD Group, who has cited a 228 per cent increase in sales of games and puzzles in recent weeks. A recent report from the firm indicates …

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Little Tikes launches Little Baby Bum toy range with exclusive Hamleys event

Little Tikes welcomed media, influencers and Strictly Come Dancing celebrities Gemma Atkinson, Gorka Marquez, and their daughter Mia, to an exclusive breakfast event to celebrate the launch of the brand-new Little Baby Bum range of toys. Guests were invited for a first look at the full range of toys on …

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Little Tikes targets the blasters market with My First Mighty Blasters launch in the US

The Little Tikes brand has plotted its move to tackle the blasters category with the US launch of a new range of My First Mighty Blasters, the only line currently on the market that targets the three to five year audience. The line-up features three new Mighty Blasters in Boom …

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Little Tikes’ Little Baby Bum plush and roleplay range will hit shelves in January 2020

Little Tikes has lifted the lid on its new range of plush characters and roleplay toys based on the popular YouTube property, Little Baby Bum as the line readies to hit shelves in January 2020. The exclusive toy line will feature Twinkle the Star, Buster the Bus and a Sing-Along …

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The Toy Association to induct industry-defining trio into the Toy Industry Hall of Fame

The founder and CEO of Playmates, Thomas Chan, the man responsible for founding Little Tikes, Thomas G Murdoph, and the late Harry Kislevitz, founder of Colorforms Corporation, are each to be inducted into the Toy Industry Hall of Fame this year. The individuals were nominated for induction and voted on …

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Little Tikes introduces Little Stiglet, the new face of its Wheelz and Flyers range

Little Tikes has appointed a new member of the team in the form of Little Stiglet, the new face of its Wheelz and Flyers category. Little Stiglet will front an on and offline campaign from mid-October through to spring/summer 2020. Launched on social media, the disruptive campaign will tease viewers …

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Little Tikes launches pre-school collectable line Springlings Surprise!

Little Tikes has launched a new pre-school collectable toy line in the shape of Springlings Surprise! – a collection of springy, plush animals that will hit shelves this autumn. The range has been launched as the pre-school brand continues to celebrate its 50th anniversary in the toy space this year; …

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Little Tikes launches first drive-in cinema experience with Butlin’s and Cozy Coupe

The Little Tikes brand is launching its first drive-in cinema experience at the Butlin’s Family Festival in Minehead, Somerset this summer, allowing kids to park up in their own Cozy Coupe to enjoy the outdoor screening. Over 80 Cozy Coupes will be available for Little tikes fans to drive into …

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Little Tikes celebrates success of World’s Biggest Play Date

Little Tikes is celebrating the success of its World’s Biggest Date this past weekend, an event that welcomed thousands of adults and children across London to ‘play bigger than ever before,’ at Observation Point on London’s South Bank. Part of a global celebration to mark the toy brand’s 50th anniversary, …

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