Tag Archives: Little Tikes

Little Tikes digs into flourishing gardening market with Growing Garden launch

Little Tikes is encouraging kids to get their hands dirty this summer with the launch of its new Growing Garden brand, a range aimed as aspiring gardeners to get closer to nature. The true-to-life range will feature a watering can and gloves for tending to newly planted seeds, garden hand …

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Little Tikes expands Tobi range with Tobi Friends as “tech offers huge area of development for brand”

MGA Entertainment’s Little Tikes division is extending the range of its award-winning Tobi Robot Smartwatch with the launch of Tobi Friends, Chatter and Beeper – two new interactive electronic voice-activated toys. When Tobi landed in 2020, the Robot Smartwatch set out to revolutionise the market delivering an animated wearable for …

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Little Tikes is recruiting a panel of toy testers for new and iconic products

Little Tikes is recruiting a panel of toy testers, known as Tikes Testers, to help put some of the brand’s new and most iconic toys through their paces. With the aim of giving the floor to kids and creating genuine and honest feedback from those who matter most, the launch is expected to generate …

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New school: Award winning toy inventor Adam Borton and the launch of The Toy and Game School

The award-winning toy and game designer, Adam Borton, is a name well-known among some of the industry’s biggest toy companies, from Hasbro to Mookie, via Little Tikes; Borton is a product inventor with a track record for creating some of the top-selling games and toys on the market today. It’s …

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Little Tikes: “Tobi Robot Smartwatch success will see us expand our offering in the tech space”

The New Year and beyond will see pre-school market specialists continue to expand its offering in the tech space, following the record success of the launch of its Tobi Robot Smartwatch this year. The pre-school division of the global MGA Entertainment business has confirmed that its mission to seek to …

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Dad’s Choice Awards 2020 reveals its winners and Highly Commended and Commended

The Dad’s Choice Awards has revealed its winners and highly commended and commended companies for its 2020 awards programme, one that laid witness to ‘more entries than ever before’. With the clock now ticking down to Christmas Day, the Dad’s Choice Awards aim to offer inspiration to parents unsure of …

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VTech, Asmodee, and Learning Resources among 2020 Creative Play Awards winners

It’s taken months of rigorous testing and scrutiny, but the winners and recipients of the Highly Commended accolade have now been revealed for the 2020 Creative Play Awards, an awards programme developed by Creative Steps magazine. VTech, Asmodee, Simba Smoby and Learning Resources have been named among an extensive list …

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MGA Entertainment named worldwide licensing agent for Little Baby Bum

MGA Entertainment has been named the worldwide licensing agent for the global pre-school sensation, Little Baby Bum. The move is an extension of the toymaker’s partnership with brand owner Moonbug, following the success of its Little Baby Bum toy line from Little Tikes. Under the new partnership, MGAE will develop …

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MGA Entertainment details “more innovative products than ever before” for 2020

MGA Entertainment has unveiled a raft of new brands and launches via the 11th annual Sweet Suite@ Home showcase this week, including new Rainbow High Fashion Dolls, a brand new unboxing experience in Secret Crush, and the introduction of its Tobi Robot Smartwatch. “Oh! So many new, original innovations from …

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Toy sales surge in the US and UK indies ‘rally community spirit’ in time of COVID-19 adversity

Toy sales in the US have seen a surge amid the global COVID-19 pandemic, according to the latest data from the global sales tracker NPD Group, who has cited a 228 per cent increase in sales of games and puzzles in recent weeks. A recent report from the firm indicates …

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