Tag Archives: Licensing

A brand new world: Darran Garnham’s Toikido launches with AmongUs global toy rights

Given the manner in which Innersloth’s hit mobile and Steam gaming title, AmongUs, has managed to capture the world’s attention over the course of 2020, it was always to be the rather fortunate firm indeed to whom the licensing and toy rights finally fell. Launched in June 2018, it took …

Read More »

Sambro eyes ‘period of accelerated growth’ with £13m Barclays funding package

Toy manufacturer and distributor Sambro International Ltd is assessing new growth opportunities after securing a £13m funding package with Barclays Bank.  Despite the challenges imposed by the pandemic, the Manchester-based toys and licensed children’s products specialist achieved strong sales throughout 2020. It is now aiming to build on the momentum …

Read More »

LEGO reignites Jeep partnership to unveil the LEGO Technic Jeep Wrangler

The LEGO Group has reignited a licensing partnership with Jeep to launch the latest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon, designed to emulate the look, design and off-road capabilities of the real life vehicle. Weighing in at 665 pieces, the LEGO Technic Jeep Wrangler enables fans to recreate …

Read More »

Licensing special: Funko’s Loungefly brand sees sales surge and global growth of 25 per cent as pop culture demand outweighs pandemic

While it’s true enough that the world’s pandemic crisis saw some of the biggest forms of live entertainment hit the pause button for the best part of the year, the likes of Disney’s portfolio of theme parks that draw all manner of pop culture enthusiasts year on year, the desire …

Read More »

Licensing special – LEGO and Adidas build multi-year partnership to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …

Read More »

Pride over profit: How Wow! Stuff is leading the exciting new wave of toy innovators (and revolutionising sustainable toys)

Separated by the miles between us, yet sitting face to face Zoom-style with the Wow! Stuff CEO Richard North, sustainability within the toy industry has become the major topic of conversation.  The toy and gadget entrepreneur is deep into another one of his mantras; having us picture him on his …

Read More »

Toymaker Wham-O signs live action TV partnership with Critical Content for its portfolio of brands

The independent classic toys maker, Wham-O has partnered with the indie production studio, Critical Content, to develop and create TV content built around the firm’s portfolio of toy brands, including the likes of Frisbee Disc, Hula Hoop, and Slip ‘N’ Slide. The terms of the deal have not been disclosed. …

Read More »

PhatMojo offers first look at new Paddington plush, vehicles and figures

PhatMojo has today released a first look at its new Paddington toy line, a range comprised of figures, plush, vehicles, and play-sets that will be available this month. Driven by the TV show, The Adventures of Paddington, currently airing on Nickelodeon’s networks worldwide, Paddington, according to the firm via a …

Read More »

Licensing Special: Products of Change and the sustainability of toys

From a staple of the licensing and merchandising industry to becoming the face for the sweeping change rumbling through it and the minds of consumers across the UK, Helena Mansell Stopher is the director of Products of Change, a platform on a mission to bring sustainability into the heart of …

Read More »

Licensing special – Selling Magic: How Oliver’s Brighton is evolving the high street indie scene

Oliver Dall, owner of Oliver’s Brighton, a Harry Potter-themed toy and gift shop situated along one of Brighton’s most popular shopping streets, finds itself in the unique position that it no longer needs a front door. In fact, such is the nature of the business that takes place within the …

Read More »