Tag Archives: Licensing

A full toy line is being prepped for global distribution in 2018.

After joining forces with Hexbug for a roll out of new toys across the US, the company is set to expand its licensed offering even more with video games, stationery and more. Nitro Circus’ Peter Maule reveals all.

Last weekend San Diego was overrun with fans eager to immerse themselves in pop-culture. Here, we take a look at how these geek-friendly brands are taking over the licensing space.

‘Toy sales are off to an excellent start and it is now our intention to extend the Glimmies experience for all by creating several ways to enjoy the characters and storylines,’ says Giochi Preziosi’s Graziano Delmaestro.

Dr. Amanda Gummer and Trudi Bishop will be giving appointments for industry advice sessions at the event.

In 2015, Jamie Raven became a household name when he wowed the Britain’s Got Talent judges panel with his unique magic tricks. Raven has now taken to the world of toys, teaming up with Paul Lamond Games to bring his special brand of magic to households and parties across the nation with four new magic sets. Jack Ridsdale sits down with Jamie Raven to find out the story behind the magic.

With gaming overtaking film as the largest entertainment industry in the world, there has never been a better time to embrace the cross-generational appeal of licensed video games product. With more game franchises pushing into the toys space, Jack Ridsdale examines why this growing market has not yet cracked the mainstream.

‘The expansion has allowed us to open new distribution channels, sell direct to retail and focus on the rapid expansion of online sales,’ says Jakks Pacific’s Stephen Berman.

Rainbow Designs, Ravensburger, PMS International and University Games will launch new products for spring.

Two hit toy brands collide thanks to a partnership between Activision and USAopoly.