Tag Archives: Licensing

LEGO reignites Jeep partnership to unveil the LEGO Technic Jeep Wrangler

The LEGO Group has reignited a licensing partnership with Jeep to launch the latest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon, designed to emulate the look, design and off-road capabilities of the real life vehicle. Weighing in at 665 pieces, the LEGO Technic Jeep Wrangler enables fans to recreate …

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Licensing special: Funko’s Loungefly brand sees sales surge and global growth of 25 per cent as pop culture demand outweighs pandemic

While it’s true enough that the world’s pandemic crisis saw some of the biggest forms of live entertainment hit the pause button for the best part of the year, the likes of Disney’s portfolio of theme parks that draw all manner of pop culture enthusiasts year on year, the desire …

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Licensing special – LEGO and Adidas build multi-year partnership to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …

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Pride over profit: How Wow! Stuff is leading the exciting new wave of toy innovators (and revolutionising sustainable toys)

Separated by the miles between us, yet sitting face to face Zoom-style with the Wow! Stuff CEO Richard North, sustainability within the toy industry has become the major topic of conversation.  The toy and gadget entrepreneur is deep into another one of his mantras; having us picture him on his …

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Toymaker Wham-O signs live action TV partnership with Critical Content for its portfolio of brands

The independent classic toys maker, Wham-O has partnered with the indie production studio, Critical Content, to develop and create TV content built around the firm’s portfolio of toy brands, including the likes of Frisbee Disc, Hula Hoop, and Slip ‘N’ Slide. The terms of the deal have not been disclosed. …

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PhatMojo offers first look at new Paddington plush, vehicles and figures

PhatMojo has today released a first look at its new Paddington toy line, a range comprised of figures, plush, vehicles, and play-sets that will be available this month. Driven by the TV show, The Adventures of Paddington, currently airing on Nickelodeon’s networks worldwide, Paddington, according to the firm via a …

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Licensing Special: Products of Change and the sustainability of toys

From a staple of the licensing and merchandising industry to becoming the face for the sweeping change rumbling through it and the minds of consumers across the UK, Helena Mansell Stopher is the director of Products of Change, a platform on a mission to bring sustainability into the heart of …

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Licensing special – Selling Magic: How Oliver’s Brighton is evolving the high street indie scene

Oliver Dall, owner of Oliver’s Brighton, a Harry Potter-themed toy and gift shop situated along one of Brighton’s most popular shopping streets, finds itself in the unique position that it no longer needs a front door. In fact, such is the nature of the business that takes place within the …

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Moose Toys and Ravensburger to lead UK retail charge for BBC Studio’s pre-school hit Bluey

BBC Studio’s popular pre-school animated series, Bluey is making its mark on the UK consumer products space with a new raft of licensees spanning toys, apparel, bedding and accessories as the series makes its arrival on Disney+ this year. Bluey has already been met with a ‘phenomenal response’ in Australia …

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Panini launches a brace of licensing moves including latest Fortnite collection and new Brand Licensing platform

The trading cards and collectable stickers specialist Panini looks to be striking hard at the licensing space this season, with the launch of not only its latest Fortnite sticker collection but a new Brand Licensing platform that will showcase the brand’s efforts in the licensed consumer products space. In the …

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