Tag Archives: Licensing

Obituary | Licensing industry executive, Bill Burke, 55

The long time licensing industry executive and SVP Marketing and Communications for Licensing International, Bill Burke, passed away suddenly at his home on August 9th, at the age of 55. Prior to joining Licensing International, Bill was SVP Marketing for CBS Consumer Products, where he led Global Marketing (including Retail), …

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Hasbro appoints new vice president of global licensed consumer products for toys and games

Hasbro has named its new vice president, global licensed consumer products for toys and games. The global entertainment powerhouse has appointed Jess Richardson to lead a newly created global team that will work to ‘continue to mine the full Hasbro IP portfolio,’ with the aim of ‘accelerating Hasbro’s broad brand …

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Jazwares continues its ambitious European growth strategy with key new hires

As part of the company’s ambitious and ongoing growth strategy for the European market, toy maker and licensing specialist, Jazwares, has appointed a new European Commercial Director and European Licensing Director. After almost two decades at Argos and Sainsburys, most recently as the Buying Manager for Sports, Leisure, Outdoor Toys …

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Jazwares taps costume industry veteran Stephen Stanley to lead its new Costume Play division

Jazwares has detailed the formation of its Costume Play division, a new department that will focus on the development of licensed costumes for all ages to be led by the costume industry veteran, Stephen Stanley. Under Stanley’s watch, the division will look to bring stylised features and innovation to the …

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Jakks Pacific sees Q2 sales grow 43 per cent as it hits $112.4m in net sales

Strong performances across North America and its international network has helped the global toy manufacturer, Jakks Pacific reach net sales of $112.4 million this second quarter, an increase of 43 per cent on the same period last year. Amid challenges posed by the pandemic and supply-chain and logistics issues caused …

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Acamar Films’ preschool property Bing heads to ZSL London Zoo this autumn

Acamar Films’ flagship preschool property, Bing is heading to ZSL London Zoo this autumn to bring a host of family activities to visitors and fans. The new partnership is the latest expansion of Bing’s live events and experiential licensing portfolio. Under the new partnership, ZSL London Zoo will host a …

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Pokémon takes over Harrods toy floor with 25th anniversary pop-up

The Pokémon Company International is taking over Harrods’ toy floor for a month-long activity built to celebrate the brand’s 25th anniversary this year. From July 27th, Pokémon fans will find themselves immersed in a distinctive branded area in the iconic London department store, featuring digital screens and displays themed with …

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BLE 2021 to spotlight the future of retail, sustainability and the people behind change with ‘What’s Next’ theme

As the industry collectively begins to look towards a post-pandemic future, Brand Licensing Europe, in partnership with Licensing International, is supporting the network, weaving a ‘What’s Next’ theme throughout its 2021 show. BLE is making its return this year with a new multi-platform format taking place in-person from November 17th …

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Mattel’s Richard Dickson and Roz Nowicki to deliver keynote at Licensing Expo Virtual

Mattel’s president and COO, Richard Dickson and the firm’s head of global consumer products and franchise marketing, Roz Nowicki will be taking to the stage at the upcoming Licensing Expo Virtual next month, when the pair deliver the online conference’s Day Three Keynote address. In a fireside chat titled Mattel …

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LOL Surprise partners with fashion brand Hype for apparel and accessories collection

The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers. Each item in the new licensed …

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