Tag Archives: Licensing

Chefclub Kids bites into toys and play-sets market through Upyaa! partnership

The France-based digital culinary brand, Chefclub has partnered with Upyaa! to launch a new range of toys and games throughout Europe, enabling kids to engage with a collection of creative play-sets and undertake their own journey to becoming little chefs. The new sets will encourage kids to create their own …

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Asmodee earmarks ‘massive year for Pokémon Trading Card Game’ as it readies 25th anniversary Shining Fates expansion

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year. Despite the challenges of the pandemic, …

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A brand new world: Darran Garnham’s Toikido launches with AmongUs global toy rights

Given the manner in which Innersloth’s hit mobile and Steam gaming title, AmongUs, has managed to capture the world’s attention over the course of 2020, it was always to be the rather fortunate firm indeed to whom the licensing and toy rights finally fell. Launched in June 2018, it took …

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Sambro eyes ‘period of accelerated growth’ with £13m Barclays funding package

Toy manufacturer and distributor Sambro International Ltd is assessing new growth opportunities after securing a £13m funding package with Barclays Bank.  Despite the challenges imposed by the pandemic, the Manchester-based toys and licensed children’s products specialist achieved strong sales throughout 2020. It is now aiming to build on the momentum …

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LEGO reignites Jeep partnership to unveil the LEGO Technic Jeep Wrangler

The LEGO Group has reignited a licensing partnership with Jeep to launch the latest LEGO Technic model, the one-of-a-kind Jeep Wrangler Rubicon, designed to emulate the look, design and off-road capabilities of the real life vehicle. Weighing in at 665 pieces, the LEGO Technic Jeep Wrangler enables fans to recreate …

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Licensing special: Funko’s Loungefly brand sees sales surge and global growth of 25 per cent as pop culture demand outweighs pandemic

While it’s true enough that the world’s pandemic crisis saw some of the biggest forms of live entertainment hit the pause button for the best part of the year, the likes of Disney’s portfolio of theme parks that draw all manner of pop culture enthusiasts year on year, the desire …

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Licensing special – LEGO and Adidas build multi-year partnership to ‘inspire creativity and foster play’

The LEGO Group has struck up a multi-year partnership with Adidas to co-create a range of new products aimed at inspiring creativity to foster a more playful, positive and inclusive world for adults and children from all backgrounds and sporting abilities. The partnership will span products such as footwear, apparel, …

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Pride over profit: How Wow! Stuff is leading the exciting new wave of toy innovators (and revolutionising sustainable toys)

Separated by the miles between us, yet sitting face to face Zoom-style with the Wow! Stuff CEO Richard North, sustainability within the toy industry has become the major topic of conversation.  The toy and gadget entrepreneur is deep into another one of his mantras; having us picture him on his …

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Toymaker Wham-O signs live action TV partnership with Critical Content for its portfolio of brands

The independent classic toys maker, Wham-O has partnered with the indie production studio, Critical Content, to develop and create TV content built around the firm’s portfolio of toy brands, including the likes of Frisbee Disc, Hula Hoop, and Slip ‘N’ Slide. The terms of the deal have not been disclosed. …

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PhatMojo offers first look at new Paddington plush, vehicles and figures

PhatMojo has today released a first look at its new Paddington toy line, a range comprised of figures, plush, vehicles, and play-sets that will be available this month. Driven by the TV show, The Adventures of Paddington, currently airing on Nickelodeon’s networks worldwide, Paddington, according to the firm via a …

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