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New research from Let Toys Be Toys shows real progress since 2015, with more ads featuring both boys and girls, and fewer categories where either boys or girls are excluded altogether. However, stereotypes are still widespread. Let Toys Be Toys’ volunteer researchers analysed over 300 ads to examine what they’re telling kids …
Read More »Putting neutral into gear: What’s the toy industry doing for gender inclusivity?
After some 60 years of dominating the fashion doll market with its Barbie brand – not without its fair share of controversies just as much as its successes – Mattel finally drew a firm line in the sand on the topic of gendered play last month, when it launched Creatable …
Read More »French toymakers sign agreement to rid industry of gender stereotyping
Toymakers in France have drawn up a charter to rid toys and games of gender stereotypes, that the government has blamed for keeping girls from pursuing careers in maths, science and other STEM focused subjects. The charter for a ‘balanced representation (of gender) in toys’ was signed by the French …
Read More »Let Toys Be Toys and Fawcett Society are combating gender stereotyping in toys this Christmas
“By smashing stereotypes, we will begin to address the underlying causes of the inequality, which causes the gender pay gap, drives misogyny and violence against women and girls.”
Read More »Whirligig Toys handed Let Toys Be Toys Good Practice Award of 2018
On the fifth anniversary of the launch of the Let Toys Be toys Toys Toymark scheme, the retailer - headquartered in Brighton - has been handed the 2018 badge for good practice for all four of its South England locations.
Read More »Game-changers: A look at how social media is helping toy firms drive social change
Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change.
Read More »Let Toys Be Toys campaign awarded Brio Prize 2015
The BRIO Prize is awarded to either a prominent researcher in the field of children or a charitable organisation performing important work for the benefit of children.
Read More »“Toy TV ads give children narrow ideas about how boys and girls behave,” says Let Toys Be Toys
According to research carried out by Let Toys Be Toys volunteers, 'a majority of ads show boys and girls playing separately in very stereotypical ways.'
Read More »Spanish retailer Toy Planet challenges gender stereotyping with new catalogue
The catalogue features images of boys playing with dolls and irons while girls ride toy motorcycles and wield lightsabers.
Read More »Ladybird Books drops gendered titles
"Out of literally hundreds of titles currently in print, we actually only have six titles with this kind of titling."
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