Tag Archives: let toys be toys

Research shows TV toy advertisers moving away from stereotypes

New research from Let Toys Be Toys shows real progress since 2015, with more ads featuring both boys and girls, and fewer categories where either boys or girls are excluded altogether. However, stereotypes are still widespread. Let Toys Be Toys’ volunteer researchers analysed over 300 ads to examine what they’re telling kids …

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Putting neutral into gear: What’s the toy industry doing for gender inclusivity?

After some 60 years of dominating the fashion doll market with its Barbie brand – not without its fair share of controversies just as much as its successes – Mattel finally drew a firm line in the sand on the topic of gendered play last month, when it launched Creatable …

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French toymakers sign agreement to rid industry of gender stereotyping

Toymakers in France have drawn up a charter to rid toys and games of gender stereotypes, that the government has blamed for keeping girls from pursuing careers in maths, science and other STEM focused subjects. The charter for a ‘balanced representation (of gender) in toys’ was signed by the French …

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