Tag Archives: let toys be toys

After some 60 years of dominating the fashion doll market with its Barbie brand – not without its fair share of controversies just as much as its successes – Mattel finally drew a firm line in the sand on the topic of gendered play last month, when it launched Creatable …

Toymakers in France have drawn up a charter to rid toys and games of gender stereotypes, that the government has blamed for keeping girls from pursuing careers in maths, science and other STEM focused subjects. The charter for a ‘balanced representation (of gender) in toys’ was signed by the French …

“By smashing stereotypes, we will begin to address the underlying causes of the inequality, which causes the gender pay gap, drives misogyny and violence against women and girls.”

On the fifth anniversary of the launch of the Let Toys Be toys Toys Toymark scheme, the retailer - headquartered in Brighton - has been handed the 2018 badge for good practice for all four of its South England locations.

Steve Reece shines a spotlight on how more and more social media campaigns are forcing toy firms take an initiative when it comes to issues driving and supporting social change.

The BRIO Prize is awarded to either a prominent researcher in the field of children or a charitable organisation performing important work for the benefit of children.

According to research carried out by Let Toys Be Toys volunteers, 'a majority of ads show boys and girls playing separately in very stereotypical ways.'

The catalogue features images of boys playing with dolls and irons while girls ride toy motorcycles and wield lightsabers.

"Out of literally hundreds of titles currently in print, we actually only have six titles with this kind of titling."

'These books will not feature from January onwards and an exciting new range will launch', read a statement from Chad Valley.