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Tag Archives: Lego

Hasbro and LEGO lead toy programme for DreamWorks’ Trolls World Tour

Ahead of the hotly-anticipated theatrical launch of DreamWorks Animation’s follow-up Trolls movie, Universal Brand Development has lifted the lid on an expansive, global toy and lifestyle programme for Trolls World Tour. Hasbro will be heading up the proceedings once again with its master toy line, as Universal promises to deliver …

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John Lewis goes traditional with this year’s Top 10 toys for Christmas list

John Lewis has seen sales of its wooden toys increase 21 per cent this year, noting that parents have made a conscious move towards buying more educational games and books for their children. Harry Boughton, toy buyer at John Lewis has stated that the retailer is seeing a ‘move away …

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LEGO Hidden Side AR building kits “will bridge generations” as toymaker teases plenty more to come

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …

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LEGO steams ahead with Powered Up building sets thanks to this Disney Train and Station set

LEGO is steaming ahead with its Powered Up smartphone connected line of building sets with the grand unveiling of its new, 2,925-piece LEGO Disney Train and Station. This working train set doesn’t only come with a $330 price tag, but is also yet another step in LEGO’s mission to bridge …

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LEGO teases upcoming Friends Central Perk building set

The LEGO Group has teased an upcoming LEGO Ideas Friends Central Perk café set on social media, in the same year that the US sitcom continues to celebrate its 25th anniversary. Chandler, Joey, Ross, Rachel, Monica, and Phoebe will all be there for us, when the building set inspired by …

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Toyology partners with Novotel for Toy Chest children’s playtime initiative

Toyology has formed a partnership with Novotel, the chain of hotels belonging to the Accor portfolio, to launch a new toys and children’s zone initiative across its UK properties. Under the partnership, the team at Toyology has created a Toy Chest containing a portfolio of playthings that will sit in …

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LEGO taps into wellness market with new book LEGO Build Yourself Happy

LEGO has spotted opportunity within the current wellness trend as it prepares to launch a new book, LEGO Build Yourself Happy: The Joy of LEGO Play with DK Books. The book will take readers on a journey of self-discovery by exploring the ‘calming benefits’ of the LEGO hobby. The book …

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Devon’s Thomas Moore Toymaster becomes biggest LEGO outlet in the South West

A Devonshire toy shop has become the proud owner of the mantle ‘the biggest LEGO outlet in the South West,’ having just undergone a refurbishment to make its toy brick department even bigger. Thomas Moore Toymaster in Exeter was already famous in the region for its impressive LEGO department. The …

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One Harry Potter toy is sold every five minutes in the UK as franchise hits £44m in value sales

The Harry Potter franchise is conjuring up some impressive sales figures, as the NPD reveals that one Harry Potter toy is sold every five minutes here in the UK. The figure puts the Wizarding franchise second only to Disney’s Star Wars in terms of value sales. The NPD points out …

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