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Tag Archives: Lego

Boppi and Harry Potter LEGO tipped in Tesco’s top ten toys for Christmas

Boppi the booty shaking Llama has topped Tesco’s top ten toys for Christmas list, the supermarket giant’s own prediction of what the best selling toys will be this year. Boppi is joined on the grocer’s list by big hitting items such as the LEGO Hogwarts’ Clock Tower from Harry Potter, …

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Aldi opens own online toy shop ahead of shoppers’ big Christmas spend

Aldi has opened its own online toy shop ahead of the major Christmas shopping season, offering online shoppers a dedicated portal to the retailer’s toy range. The digital destination is offering products from across its collection, including traditional wooden toys, ride ons, a whole host of games, as well as …

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LEGO expands partnership with US retailer Justice to engage girls with creative play

The LEGO Group has detailed the expansion of its brand partnership with the US retailer, Justice, in its bid to engage more girls with creative play. Beginning this month, LEGO Friends and LEGO Disney building sets will be sold in Justice stores across the States, including sets based on the …

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Former LEGO man Craig Mair joins the Funrise UK team

Toy industry veteran, Craig Mair has joined the Funrise UK team, taking up the role of national account manager for UK and Ireland. Mair will use his 20 years’ experience to fulfil the role, having gained a wealth of industry contacts through his 17 year stint at LEGO at which …

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LEGO is open to the idea of a toy rental scheme in search for sustainable options

LEGO is open to the potential of an officially backed LEGO rental service, the Danish toymaker has told attendees of last week’s Financial Times conference in a talk on the future of manufacturing. It’s one of many ideas that the company is currently exploring amid the demand today for companies …

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LEGO launches LEGO Replay to recycle used and old bricks and play-sets

The LEGO Group has launched its latest initiative, LEGO Replay, a pilot programme that will recycle old and used LEGO bricks by donating them to children’s non-profits in the US. The effort is a collaboration with Give Back Box, Teach For America, and Boys & Girls Clubs of Boston. The …

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LEGO and Ameet launch LEGO Books for “new chapter in children’s publishing”

LEGO has detailed the launch of LEGO Books, a new publishing imprint formed in partnership with the children’s book publisher Ameet. The new imprint, according to the Danish toymaker and its long-term Polish children’s publishing partner, will ‘encompass a new line of innovative playful reading experiences that capture the LEGO …

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Hamleys reveals its top ten toys for Christmas

Hamleys has turned to this year’s tech toy line-up to inspire shoppers to part with their Christmas shopping cash this season, unveiled what it predicts to be its top ten toys for the festive period this year. LEGO’s AR infused launch, LEGO Hidden Side tops the bill of this year’s …

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LEGO launches Rebuild the World campaign to nurture kids’ creativity

LEGO has launched a new campaign to help nurture the creative skills of the next generation under the banner Rebuild the World. The campaign will offer 100 children the chance to meet inspiring figures from society, including musician Mark Ronson, and David Aguilar – the 19 year old who famously …

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