Tag Archives: Lego

LEGO pledges support to Sustainability in Licensing Conference 2020 with keynote talk

LEGO has pledged its support to the Sustainability in Licensing Conference 2020, the first of its kind for the consumer products and licensing community, set to take place virtually on November 24th and 25th. Sine Klitgaard Møller, The LEGO Group’s licensing sustainability transformation lead, will take to the digital stage …

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Creative agency Summer Day Media teams with Toyologist Peter Jenkinson for toy industry venture

The creative powerhouse, Summer Day Media, has joined forces with Toyologist, Peter Jenkinson as it looks to develop new business opportunities across the toy industry. Founded by Alistair Bendyshe-Brown, Summer Day Media is an agency known for its branding and creative work on some of the biggest names in the …

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LEGO unveils its most detailed Ghostbusters ECTO-1 to date ahead of Ghostbusters: Afterlife film

The LEGO Group has revealed its largest and ‘most detailed’ recreation of the Ghostbusters ECTO-1 vehicle ever to be realised in brick form, months ahead of the release of the 2021 film Ghostbusters: Afterlife. The new, buildable version of the classic car is ‘crammed full of authentic details’ from the …

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Smyths Toys Superstores brings Oscar and this year’s hot toys to life in its 2020 ad spot

Smyths Toys Superstores has unveiled its brand ad for Christmas 2020, bringing its popular mascot Oscar back into the spotlight, alongside an expanse of toys tipped to be top sellers by the European retailer this festive season. Following a tease campaign that ran across social media channels this week that …

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LEGO brings its latest Holiday campaign to TV, digital, Spotify and e-commerce

The LEGO Group has launched a new Holiday season campaign that celebrates the ‘magic of everyday’ as experienced by children as they create, explore, build, unbuild, and rebuild the world with LEGO. The new creative is part of the company’s Rebuild the World brand campaign. It journeys through a whimsical …

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Toys R Us relaunches its Geoffrey’s Hot Toy List for Christmas 2020 in mission to be ‘source to bring play to families’

Not one to be left out of the pre-Christmas top toy prediction showdown, Tru Kids Brands – the parent company of the Toys R Us brand – has relaunched its annual Geoffrey’s Hot Toy List for the 2020 festive season, offering the world a run through of the 20 toys …

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Here’s the long list of every toy on the DreamToys 2020 Christmas predicted best-sellers

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee …

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2020 marks year of ‘slow play’ toys as DreamToys reveals its Top 12 Toys for Christmas

The year 2020 has called time on the era of collectables in favour of the ‘slow play’ toys like LEGO, Barbie and Monopoly as DreamToys unveils its ultimate Top 12 Toys for Christmas this year that swaps out some of the ‘fast sell’ items of 2019 with big brands, play-sets, …

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LEGO introduces 123 Sesame Street building set through LEGO Ideas and Sesame Workshop partnership

The LEGO Group has lifted the lid and taken us all on a trip down Sesame Street, as it prepares to launch its LEGO Ideas 123 Sesame Street building set. Voted for by LEGO fans the world over, the set is the latest product from the LEGO Ideas collection. Created …

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Eco-friendly plush finds spot alongside LEGO Mario in Selfridges’ top toy picks for Christmas 2020

Keel Toys’ sustainable range of eco-friendly plush animals has found itself rubbing shoulders with the familiar Top Toys for Christmas picks such as LEGO Mario, VTech’s Kidizoom and Spin Master’s Present Pets this year, as Selfridges puts its own spin the predicted top sellers for the 202 festive season. Earlier …

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