The store was chosen by the Danish toymaker owing to its legacy as the first shop to sell the now iconic plastic building brick in the UK.
Read More »Barclaycard and Smyths launch Big Kids Aisle as ‘kidult’ toy spend continues to rise
The ideal way for adults to beat the January blues
Read More »LEGO wins landmark copyright infringement case in China
Chairman Jorgen Vig Knudstrop has outlined his plans to utilise China's economy to offset declining sales in Europe and the US.
Read More »Parallel Worlds: How did LEGO Dimensions come crashing down?
Despite its undeniable potential the toys to life genre has slowly died a death, but just why have these ambitious projects failed?
Read More »LEGO Live coming to New York City
The inaugural show will feature over 65,000 square feet of immersive experiences, hands-on building activities and demonstrations for visitors.
Read More »WB pulls plug on LEGO Dimensions
Warner Bros. Interactive has confirmed rumours that they have ceased development on further content for the video game project.
Read More »LEGO Dimensions to shut down, say sources
A report from Eurogamer claims sources have confirmed the early closure of the toys to life franchise.
Read More »LEGO unveils new Women of NASA building set
The kit will go on sale from November 1st this year and will feature astronauts Sally Ride and Mae Jemison as well as astronomer Nancy Grace Roman and the computer scientist Margaret Hamilton.
Read More »LEGOLAND parks combine VR tech with roller coasters
The Great LEGO Race experience will launch in LEGOLAND Malaysia this year, with LEGOLAND Florida and Deutschlan to follow in 2018.
Read More »LEGO launches first LEGO Friends set designed by nine year old
Winner of the 2016 LEGO Friends Design Contest, Sienna is the first child in the world to have her own LEGO set launched worldwide in a new building that will also feature a new mini-doll modelled and named after her.
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